Annamalai University MBA: Retail Management: Business Communication previous years qu

I need the Annamalai University MBA: Retail Management: Business Communication previous years question paper for reference purpose?

[Saksham]

Annamalai University is a unitary, training, and residential university. It was founded by the generosity of the farsighted and noble hearted humanitarian and patron of letters the late Hon’ble Dr. Rajah Sir Annamalai Chettiar of Chettinad, Kt, LL.D.

It has become one of the leading Universities in India.

Please find the Annamalai University’s MBA: Retail Management: Business Communication previous years question paper as given below:

M.B.A. (Retail Management)
DEGREE EXAMINATION, 2009
( FIRST YEAR )
( PAPER - II )
120. BUSINESS COMMUNICATION
December ] [ Time : 3 Hours
Maximum : 75 Marks

SECTION - A (5 × 3 = 15)
Answer any FIVE questions.
All questions carry equal marks.
1. What is business communication ?
2. What is a circular ?
3. Give t he me aning o f No n - Ver ba l
Communication.

4. What is E - Mail ?
Turn over
5. What is Electronic Meeting ?
6. What is a Business Letter ?
7. What is oral report ?
8. What is Attention Line ?

SECTION - B (3 × 10 = 30)
Answer any THREE questions.
All questions carry equal marks.

9. What ar e the pr inciples o f effective
Communication ? - Explain.

10. State and explain the essential contents o f a
sales letter.

11. What would you take as Company Secretary
while writing letters to the share - holders ?-Discuss.

12. State and explain the contents of minutes of
annual general body meeting.

13. What do you mean by website and state it s
usefulness in business ?


Annamalai University MBA: Retail Management: Business Communication previous years paper