Big Bazaar MBA Project Pdf

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My sister is pursuing MBA Marketing Course from Amity University. She is in final semester. She wants to make a project. She got topic on Big Bazaar. So is there anybody who will provide link to download sample project based on Big Bazaar in pdf format for MBA Students?

[sumit]

As you are looking for project based on Big Bazaar in pdf format for MBA students, so here I am providing a sample project for your reference:

Sample Project on Big Bazaar for MBAs:

Product:
Product is, of course, the thing (or service) that you have to offer to the customers. There are a number of thing about the product you should evaluate. It is important to understand your product from the customers point of view. Product Description It is critical to be able to say in one clear sentence why your product is perfect for a specific buyer and what it does best. To (target audience), (product name) is the type of (product) that (performs this task).

Product Name:
It is more important to be descriptive than creative. There are some exceptions tothis - such as music band names. One of the best ways to determine a name for aproduct is to have a brainstorming session. The rules of brainstorming are:
1.No ideas are rejected or criticized
2.It is a free form "brain dump"
3.Someone is in charge of writing the ideas on a board where everyone can seethem.
4.After the ideas a generated, they are ranked by preference.
5.The pros and cons of the top ideas are discussed.

Functionality, Features & Benefits:
In order to begin to understand the product from a customers point of view, list the functionality, the features, and the benefits that product has. List functionality and features that could be added. Prioritize each for the target market or market segments to determine the development of the product going forward. This list will be used in positioning the product

Product Adaptability:
By understanding how adaptable your software is, you can incorporate the necessary elements into your marketing. There are five factors for measuring how "adaptable" a new product is:

Relative advantage of the product: How superior is the innovation to the product or other problem-solving methods it was designed to compete against?

Compatibility: Does it fit with current product usage and customer activity?

Complexity: Will difficulty or confusion arise in understanding the innovations basic idea?

Divisibility: How easily can trial portions of the product be purchased?

Communicability: How likely is the product to appear in public places where it is easily seen and studied by potential users?

Example - Product Music CD
What is it that you are selling?
You could say you are selling music, or an experience, or a feeling, or yourself. But the bottom line is that you want people to buy your CD. Note: Producing CDs has many advantages over producing tapes. CDs can be produced for about $2 - $3 each, and you can charge $10 - $20 for them. CDs give a professional, polished impression, and it is the media of choice for music listeners. Ah. But what about tickets you sell to a show? Or T-shirts you sell? Arent these your product? Not really. They are ways to promote your CD. Everything you do should be done with the end result of selling CDs.

Positioning:
Simply, positioning is how your target market defines you in relation to your competitors. A good position is:
1. What makes you unique
2. This is considered a benefit by your target market

Both of these conditions are necessary for a good positioning. So what if you are the only red-haired singer who only knows how to play a G minor chord? Does your target market consider this a good thing?

Positioning is important because you are competing with all the noise out there competing for your potential fans attention. If you can stand out with a unique benefit, you have a chance at getting their attention.

It is important to understand your product from the customers point of view relative to the competition.

Environment:
In order to begin positioning a product, two questions need to be answered:
1. What is our marketing environment?
2. What is our competitive advantage?

The marketing environment is the external environment. Some things to consider:
How is the market now satisfying the need your software satisfies?
What are the switching costs for potential users for your market?
What are the positions of the competition?

The competitive advantage is an internal question. What do you have that gives youadvantage over your competitors. Some things to consider:

Is your company small and flexibility?
Do you offer low cost and high quality?
Does your product offer unique benefits?
Are you the first on the market with this product (First mover advantage)?


Sample Project on Big Bazaar for MBAs:
careergyaan.org/downloads/scdl/big%20bazar%20project.pdf