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Old 31st October 2015, 05:30 PM
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Join Date: May 2012
Default Blue ocean strategy MBA

Welcome to MBA Forum. This is Blue ocean strategy MBA discussion page. Here you can discuss about Blue ocean strategy MBA in details. Please ask your question about Blue ocean strategy MBA in the quick reply box mention below. Our member will try to answer your question about it as soon as possible. Furthermore, please provide your full details with your question. Your Name, email address, phone numbers, also you education / University in which you are studying. If your question is related to any institution / University / Business School/ Online MBA / Distance MBA or Jobs related to MBA, then mention that in your question as well.
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  #2  
Old 6th March 2018, 04:35 PM
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Default Re: Blue ocean strategy MBA

I want to do MBA Blue Ocean Strategy program in UCSI University so can you please provide me the details of the program?
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Old 6th March 2018, 04:35 PM
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Default Re: Blue ocean strategy MBA

Delivered by UCSI in collaboration with the Blue Ocean Strategy Regional Centre, the MBA programme emphasises the Blue Ocean Strategy framework, which has been incorporated into both the curriculum and pedagogy.

MBA Blue Ocean Strategy program

The MBA with special focus in Blue Ocean Strategy (BOS) is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace.

Course Duration 1.5 Yrs

Part Time/Full Time Full Time

Fees 50000/Course

Fees (International Student) 60000/Course

Intake Months January-December

Entry Requirements

Degree in related discipline or Equivalent 2 years relevant working experience.

English requirements apply Honours Degree in related discipline

Curriculum

Value Proposition

GM535 Marketing Management
GM539 Research Design & Analysis
GM540 Consumer Behaviour (elective)

Profit Proposition

GM530 Business Accounting for Decision Making
GM533 Economics for Strategic Planning
GM543 Financial Management and Policy (elective)

People Proposition

GM534 Leadership
GM531 Business Communication & Negotiation
GM548 Human Resource Management (elective)

Strategic Alignment

GM532 Corporate Strategic Management
GM552 Entrepreneurship (elective)

Blue Ocean Strategy Specialisation

GM536 Blue Ocean Strategy
GM537 Blue Ocean Strategy Consulting Practice
GM538 Applied Blue Ocean Case Study

Contact-

UCSI University
Jalan Menara Gading 1, Taman Connaught, 56000 Kuala Lumpur, Selangor, Malaysia
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