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Blue ocean strategy MBA |
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Re: Blue ocean strategy MBA
Delivered by UCSI in collaboration with the Blue Ocean Strategy Regional Centre, the MBA programme emphasises the Blue Ocean Strategy framework, which has been incorporated into both the curriculum and pedagogy. MBA Blue Ocean Strategy program The MBA with special focus in Blue Ocean Strategy (BOS) is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace. Course Duration 1.5 Yrs Part Time/Full Time Full Time Fees 50000/Course Fees (International Student) 60000/Course Intake Months January-December Entry Requirements Degree in related discipline or Equivalent 2 years relevant working experience. English requirements apply Honours Degree in related discipline Curriculum Value Proposition GM535 Marketing Management GM539 Research Design & Analysis GM540 Consumer Behaviour (elective) Profit Proposition GM530 Business Accounting for Decision Making GM533 Economics for Strategic Planning GM543 Financial Management and Policy (elective) People Proposition GM534 Leadership GM531 Business Communication & Negotiation GM548 Human Resource Management (elective) Strategic Alignment GM532 Corporate Strategic Management GM552 Entrepreneurship (elective) Blue Ocean Strategy Specialisation GM536 Blue Ocean Strategy GM537 Blue Ocean Strategy Consulting Practice GM538 Applied Blue Ocean Case Study Contact- UCSI University Jalan Menara Gading 1, Taman Connaught, 56000 Kuala Lumpur, Selangor, Malaysia |
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