Conference at IIM Ahmedabad

When 7th IIMA Conference on Marketing in Emerging Economies will conduct by IIM Ahmedabad?

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7th IIMA Conference on Marketing in Emerging Economies will be organized on January 1113, 2017.

Objectives of the conference:
To provide a special forum :
To present and discuss research on marketing in the Context of and/or Applicable to Emerging Economies.

To facilitate sharing research :
Based marketing knowledge among academicians and practitioners.

Papers based on Research in the Context as:
Consumer Behaviour
Nature and Characteristics of Competitive Scenarios
Opportunity Identification and Assessment
Management of Marketing Offers
Strategic Marketing
Ecommerce
Marketing Research
Customer Relationship
Marketing of Services
Marketing Communication
Retailing
Psychology and Marketing
Experimentation in Marketing
Strategies for Harnessing the Potential at the Bottom of the Pyramid
Applied IO Models on Competition in Marketing
B to B Marketing
Return on Marketing/ Marketing Metrics
Pedagogy in Marketing
Pricing
Social Media Marketing

Contact Detail :
7th IIMA Conference on Marketing in Emerging Economies
Wing 9A, Indian Institute of Management
Vastrapur, Ahmedabad 380 015
Gujarat, India
Phones: 91796632 4881 (Direct)
Fax: 91792630 6896