Download Marketing Projects for MBA Students

[suman]

Discuss about download marketing projects for MBA students here. Welcome to MBA.ind.in and this page is for download marketing projects for MBA students discussion. If you are looking for download marketing projects for MBA students then ask your question is as much details as possible in the “Quick Reply” box provided below. The more detailed your question will be, the more easy will it be for our experts to answers your query. And if you have any information on download marketing projects for MBA students, then please share you knowledge with our viewers in the “Quick Reply” box. You knowledge can help many people. Thanks for stopping by at MBA.ind.in. Please visit again.

My friend is a MBA Marketing student. He is in 4th Semester of this Program. So he has to make Project Report on Effect of Supermarkets on Local Shops and Economies. Can anybody help him to download Project Report on Effect of Supermarkets on Local Shops and Economies for MBA Marketing students?

[sumit]

As you are looking to download Project Report on Effect of Supermarkets on Local Shops and Economies for MBA Marketing Students, so here I am providing project report:

Project Report on Effect of Supermarkets on Local Shops and Economies

INTRODUCTION
Retail is the second largest sector in the Indian Economy after agriculture. It accounts for nearly 10% of the GDP and provides employment to approximately 7% population of the country. India is seen as one of the fastest growing economy in the world and has a huge potential of organised retail as currently about 3% of the Indian retail is organised. The remaining 97% share is taken by the local mom and pop shops, an unorganised retail which constitutes of Indias Informal Economy.

The enormous growth and the rise of middle class has attracted big names in the retail industry. At the forefront of Indias expanding economy is its the upper class.

Even the government is taking measures to help the organised retail sector in its expansion like relaxing restrictions such as franchising, licensing, wholesaling. But in a country like India which finds it tough to provide employment to its ever expanding workforce, a large scale liberlisation will adversely affect the large, unorganised retail sector.

Also, a retail model that relies on replacing low skilled labor with the technology inspires understandable skepticism. Its a challenge for the government to sustain the growth without affecting the employment structure. The policies and the rules set by the government in the coming years will determine the future of our country.

ABSTRACT
A study of the retail industry in India is done by studying the organised as well as unorganised sectors in retail, their history in Indian market, the present condition and the possible challenges ahead.

The other aspect of this research is the changing trend of the buyers in the Indian economy, so for this purpose a case study of buyers in Delhi has been done to try figure out the scenario and the reasons for the rise in the buying potential of people.

UNORGANISED INDIAN RETAIL
STORY SO FAR
Retail in India has been unorganised for many decades now. The country even today has 97% of its retail unorganised comprising of mom and pop stores and corner stores. They are a deep part of our society and provide employment to a large proportion of our population. In the past, customers have enjoyed personal interaction and attention by these shopkeepers.

PRESENT SCENARIO
But slowly there has been a change in the trend in society with the growth of the economy of our country. The vendors and local shops are losing out on their business to the big retail stores particularly in the clothing department while they enjoy majority share in the food sales.

The local shops scoring over big stores in the food department can be attributed to the following :
Provision for the sales in smaller quantities
Highly personalised relationships with their customers
Provision for door to door service

It is seen that younger generation of our country in the quest for adapting the westen culture are deviating FRMO their choices of their elders, the proof of which can be seen from the face that more number of people now prefer to shop from the retail stores and supermarkets thus affecting the business of these corner stores. The consolation to the corner and mom and pop shops being the elder section of the society remaining customer.

CHALLENGES AHEAD
With government liberalising various rules and introducing reforms to allow easy entry of big retail houses and chain stores in the market, it remains to be seen how these shops compete with the big stores.
The following areas of concern must be addressed properly :
The quality of products served in supermarkets
The enormous potential of growth for organised retail would mean a large chunk of the population earning through unorganised retail is set to lose
The funds that need to be pumped by the corner stores to attract customers

Shopping as an activity is now seen as a thing of liesure and it is this notion that is pulling more buyers towards the supermarkets which offer many services under one roof and that too with a good ambience.

All these factors in addition to the enhanced spending power of the customer are indeed an area of concern for vendors and local shopkeepers.

The coming years will test the mettle of these shopkeepers and how they sustain and grow their business.

ORGANISED INDIAN RETAIL
STORY SO FAR
The entry of organised retail in India started early 2000s and since then it has shown a significant growth particularly, in the late 2000s. The economic boom has transformed the richer, younger and more aspirational and also started to value convenience and choice at par with getting value for hard earned money. The big retailers are also keen on tapping the enormous potential organised retail industry promises and have been seeking ways to expand.

PRESENT SCENARIO
Post recession, the situation for the retailers has been difficult and there has been a shift in the priorities of these retailers. Some of them are:
Increased focus on value retail
Closure of unprofitable stores
Increased investment in shortening the supply chain which will yield higher profit margins
Shift to tier 2 and tier 3 cities, where profits are higher due to lower rental and operating costs