Jammu University MBA Course

Do you know from where students can download syllabus of Master of Business Administration (MBA) Program of Jammu University?

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As you want syllabus of MBA Program offering by Jammu University, so I am providing complete syllabus:

Jammu University MBA Syllabus
Semester I
MBA-101 Managerial-Economics
MBA-102 Fundamentals of Marketing
MBA-103 Legal Aspects of Business
MBA-104 Management Proc!3sses& Organisational Behaviour
MBA-105 Accounting for Managers
MBA-106 Computer Applications in Management
MBA-107 Business Research Methods
MBA-108 Written Analysis and Communication (WAC)
MBA-109 Viva Voce

MBA-101 Managerial-Economics

Unit I
Introduction to managerial economics; Demand and Theory Analysis; Demand Estimation; Business and Economic Forecasting; Elasticity of Demand.

Unit II
Production Theory and Analysis- The Production Function; Economies of scale and Scope; Estimating the Production Function; Cost Theory and Analysis- The Economic Concept; Production and Cost; Short-run and long-run Cost Functions; Estimating Cost Functions.

Unit III
Market structure- Perfect Competition and Monopoly; Relevance of Perfect Competition and Monopoly; Monopolistic Competition, Oligopoly, Market structure and Barriers to entry.

Unit IV
Pricing of Goods and Services; Pricing of Multiple Products; Price Discrimination; Product Bundling; Peak-load Pricing; Cost-plus or Mark-up Pricing; Cyclical Pricing; Other Pricing Practices; Pricing and Employment of Inputs; Correspondence between output and input decisions.

Unit V
Macro economics: Business Cycles; Monetary and Fiscal Policies; Consumption
Function; National Income; Inflation

MBA-102 Fundamentals of Marketing

Unit 1
Fundamentals of Marketing
Marketing - Concept, Importance, Scope, Markets - Key Markets, Orientations of Marketing, Holistic Marketing, Shifts in Marketing, Marketing Management Tasks, Marketing Plan, Marketing Organization.

Unit 2
Connecting with Customers
Marketing and Customer Value, Value Chain, Value delivery Process, Marketing orientation and Customer Value, Strategic Planning, Corporate and Division Strategic Planning, Business Unit Planning, Strategy Formulation and Implementation

Unit 3
Identifying with Customers
Identifying Market segments and Targets, Levels of Market Segmentation, Segmentation of Consumer Markets, Bases of Segmentation, Market Targeting Building Customer Value, Satisfaction and Loyalty, Customer Lifetime Value, Customer Relationship Management

Unit4
Capturing Marketing Insights
MIS - Components, Analysis of Macro Environment Market Research Process, Measuring Marketing Productivity, Marketing Metrics, Marketing Plan Performance, Profitability Analysis Forecasting and Demand Management, Measures of Market Demand,
Estimating Current Demand

Jammu University MBA Syllabus