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Luxury Brand Management A World Of Privilege PDF Download |
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Re: luxury brand management a world of privilege pdf download
I am doing MBA degree in Luxury Brand Management searching for reference book to download. Will you provide Luxury Brand Management A World Of Privilege PDF Download along with author details and also provide list of some content topics of that book available?
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Re: luxury brand management a world of privilege pdf download
Luxury Brand Management: A World of Privilege, 2nd Edition by Gerald Mazzalovo, Michel Chevalier Publisher: John Wiley & Sons Release Date: August 2012 ISBN: 9781118171790 Book looks like: The book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues Some topics of book: Chapter 1: The Concept of Luxury A Problematic Definition Chronicle of a Semantic Evolution Classification of Existing Definitions Luxury Values True Luxury, Intermediate Luxury Luxury, Being and Appearing Five Sources of Legitimacy Conclusion Chapter 2: Specificities of the Luxury Industry What Is So Different About the Luxury Goods Industry? The Key to Success in Luxury Goods The Major Operators |
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