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MBA 3rd Semester Syllabus RTU |
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Re: mba 3rd semester syllabus rtu
I am providing you the syllabus of MBA 3rd semester of Rajasthan Technical University RTU RTU MBA 3rd semester syllabus Code No. Name of Subject Compulsory Subjects M-301 Business Policy & Strategic Management M-302 Summer Training Project Report* M-303 Capacity Building Lab M-304 Major Optional Subject lab-1 Optional Subjects Dual Specialization is proposed: Six Subjects (Three from each group) The student will get specialized in two Majors. For example a Finance major & Marketing major student will have to opt any three from M-310, 311, 312 & 313 and any three from M-320, 321, 322, 323) M-301 Business Policy & Strategic Management Course/Paper: M-301 MBA Semester-III No. of Lecture Hrs/week: 03 Internal Marks: 30 Total No of Contact # Hrs: 56 External Marks: 70 No. of Tutorial Hrs/week: 01 Exam Time: 3 Hrs # Contact Hrs comprises of Lecture and Tutorial Hrs Objective The objective of the course is to equip the students with analytical tools for solving case studies by scanning the business environment and coming to a conclusion and in developing strategic decision making skills. Section-A Module 1 Introduction: Business policy- Evolution, Vision and mission of a firm, Difference between business policy and strategic management, Introduction to Strategic Management, Strategic Management Process. 6Hours Module II Strategic Decision Making: Mintzbergs modes of strategic decision making, Strategic decision-making process, Strategic Planning process. 7Hours Module III Scanning the environment: Identifying external environmental variables, Porters approach to Industry Analysis. Internal scanning Resource based approach to organizational analysis, Value chain analysis, scanning functional resources. 6Hours Module IV Strategy Formulation- Situation Analysis and Business Strategy: Situation Analysis-SWOT Analysis; Business Strategy- Porters Competitive Strategies. 6Hours Module V Strategy Formulation- Corporate Strategy and Functional Strategy Corporate Strategy-Directional Strategy, Portfolio Strategy, and Parenting Strategy, Functional Strategy and Strategic Choice. 7Hours Module VI Strategy Implementation Concept of strategy implementation, Stages of startegy development, Advanced Types of organizational structures, Organizing for Action, Staffing and Directing, Global Issues. 6Hours Module VII Evaluation and Control Evaluation and Control in Strategic Management, Measuring Performance, Strategic Information Systems, Problems in Measuring Performance, Guidelines for strategic Control. 6Hours Module VIII International Strategy Identifying international challenges and opportunities, Choice of international entry modes, Strategic competitive outcomes, Risk in an international environment. 7Hours RTU MBA 3rd semester syllabus rtu.ac.in/RTU/wp-content/uploads/2015/08/MBA13-15.pdf Contact- Rajasthan Technical university Rawatbhata Rd, Rajasthan Technical University, Dadabari, Kota, Rajasthan 324009 |
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