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I want to know the books of MBA Marketing of Mahatma Jyotiba Phule Rohilkhand University, Bareilly so can you provide me?

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The Mahatma Jyotiba Phule Rohilkhand University, Bareilly offers MBA Marketing program of duration 2 years.

Mahatma Jyotiba Phule Rohilkhand University MBA Marketing books

Management Concepts

1. Stoner, Freeman , Gilbert Jr. : Management (Pearson education)
2. Kootz,O'Donnell , Weighrich : Essentialsof Management
3. Michael , J. Stahl : Management -Total Quality in a global environment ( Blackwell Business)
4. Newman , Warren and Summer : The Process of Management , Concept, Behaviour & Practice .
5. Brech , E.F.L. : Principles and Practice of Management
6. Drucker , P.F. : Managements , Tasks , Responsibilities , Practices
7. Asha Kaul : Effective Business Communication (PHI)
8. RonLudlow, Fergus Panton : The Essence of Effective Communication(PHI)
9. Efrain , jae, david , H. Micheal : Electronic Commerce : A Managerial Perspective (Pearson Education)
10. Carr D.K. and Johansson H.J. -Best Practices in Re-engineering (MGH)
11. Jayaraman M.S.: Business Process Re-engineering (TMG)

Business Environment

1. Francis Cherunilam : Business Environment
2. K. Ashwathapa : Business Environment
3. Rudra Dutt: Indian Ecnomy
4. Kuchhal S.C. : Industrial Economy of India
5. Ghose P.K. : Government & Industry

Managerial Economics

1. Varsney & Maheshwari : Managerial Economics
2. Mote, Paul & Gupta Managerial Economics: Concepts & Cases
3. D.N. Dwivedi Managerial Economics
4. D.C. Hague Managerial Economics
5. Peterson & Lewis Managerial Economics
6. Trivedi Managerial Economics
7. D. Gopalkrishan A study of Managerial Economics
8. Habib-Ur-Rehman Managerial Economics

Statistical Analysis & Operations Research

1. Levin , R.I. & Rubin , D.S.: Statistics for Management(PHI)
2. Gupta , S.P. & Gupta , M.P. : Business Statistics
3. Levin , R.I. : Quantitative Techniques
4. Sharma , J.K : Operations Research : Theory and Applications

Financial and Cost Accounting

1. Horngren , Charles etc. -Principles of Financial & Management Accounting , Eaglewood Cliffs , New Jersy
, PHI.
2. Needles Beleved etc. -Financial and Management Accounting , Boston , Houghton Miffin Co.
3. Bhattacharya -Financial Accounting , PHI .
4. Ravi M . Mohan -Financial Accounting , Taxamann , New Delhi.
5. Vj. madhu -Financial and Management Accounting , Anmol Publications , New Delhi

Marketing Management

1. Kotlar, Philip, Marketing Management, Prentice Hall, New Delhi.
2. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
3. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.
4. McCarthy, E.J., Basic Marketing: A managerial approach, Irwin, New York.



Mahatma Jyotiba Phule Rohilkhand University MBA Marketing books






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