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I want to free download the notes/ syllabus of MBA II Year of Pondicherry University so will you provide me?

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I am providing you the syllabus of MBA II Year of Pondicherry University.

Pondicherry University MBA II Year syllabus

III Semester

PAPER XI

CONSUMER BEHAVIOUR

Course Code: 43 Paper Code: MBGN 3001

Objectives
 To understand the conceptual foundations of consumer buying behavior
 To create awareness of the theories of motivation and perception as applied in
consumer behavior, and
 To acquaint with the communication and consumer decision making

UNIT I

Consumer Behaviour and Marketing Action - An overview - Consumer involvement - Decision-making
processes - Purchase Behaviour and Marketing Implications - Consumer Behaviour Models

UNIT II

Environmental influences on Consumer Behaviour - Cultural influences - Social class - Reference
groups and family influences - Opinion leadership and the diffusion of innovations - Marketing
implications of the above influences.

UNIT III

Consumer buying behaviour - Marketing implications - Consumer perceptions Learning and attitudes Motivation and personality Psychographics - Values and Lifestyles, Click-o-graphic.

UNIT IV

Strategic marketing applications - Market segmentation strategies - Positioning strategies for existing and
new products, Re-positioning, Perceptual Mapping - Marketing communication - Store choice and
shopping behaviour - In-Store stimuli, store image and loyalty - Consumerism - Consumer rights and
Marketers' responsibilities.

UNIT V

The Global Consumer Behaviour and Online buying behaviour - Consumer buying habits and
perceptions of emerging non-store choices - Research and applications of consumer responses to direct
marketing approaches - Issues of privacy and ethics.

REFERENCES

Bennet and Kassarjian, CONSUMER BEHA VIOUR, Prentice Hall of India, New Delhi
Michael R. Solomon, Consumer Behaviour, PHI Learning Private Limited, New Delhi, 2011
Ramanuj Majumdar, CONSUMER BEHAVIOUR, Prentice Hall of India, New Delhi, 2011
Loudon and Della Bitta, CONSUMER BEHAVIOUR: CONCEPTS AND APPLICATIONS, Tata
McGraw Hill. New Delhi,2007
Berkman & Gilson, CONSUMER BEHA VIOUR:CONCEPTS AND STRATEGIES, Kent Publishing Company.
Efraim Turban, Jae Lce, David King, & I-I.Michael Chung: Electronic Commcrce:
Managerial Perspective, Pearson Education Inc., 2000.

PAPER XII

PERFORMANCE MANAGEMENT

Course Code: 43 Paper Code: MBGN 3002

Objectives:
 To understand the importance of employee performance to achieve the
organisational goals
 To identify the process of performance management applications.

UNIT-I
Quality Performance Management - Concept - Dimensions - Facilitating Organisations for
Performance - Organizational Dynamics and Employee Performance Job Analysis

UNIT-II

Work Place and Its Improvement Through 5S - Modern Management Techniques and
Management of Employee Performance - Team Building - Concept, Culture, Methods,
Effectiveness & Empowerment Problems - Potential and Perspectives.

UNIT-III

Organizational Structure and Employee Motivation and Morale - Contemporary Thinking on
Employment Practices and Work Schedules - Related Performance Appraisal Systems Reward
Based Team Based Competency Based- Leadership Based -Quality Circle - Features Process.

UNIT-IV

Industrial Restructuring - Reward System and Employee Productivity - Performance
Counseling Performance Evaluation & Monitoring Methods of Performance Evaluation Performance Management in Multi National Corporations.

UNIT-V

Indian and Western Thoughts - Performance Management in the perspective of Indian Ethos
Ethical Issues and Dilemmas in Performance Management.

REFERENCES

Srinivas Kandula, PERFORMANCE MANAGEMENT, Prentice Hall India, NewDelhi, 2006
Dewakar Goel, PERFORMANCE APPRAISAL AND COMPENSATION MANAGEMENT,
Prentice Hall India, NewDelhi, 2008
Robert Cardy, PERFORMANCE MANAGEMENT, Prentice Hall India, NewDelhi, 2004
S.K. Chakravarthy, MANAGERIAL EFFECTIVENESS AND QUALITY OF WORK LIFE INDIAN INSIGHTS, Tata-McGraw Hill , New Delhi

For complete syllabus here is the attachment


Contact-

Pondicherry University
Kalapet, Puducherry, 605014