Go Back   2023 2024 MBA > MBA > Main Forum

  #1  
Old 25th October 2016, 05:06 PM
Senior Member
 
Join Date: Aug 2012
Default MBA Project on Customer Relationship Management Free Download

Discuss about mba project on customer relationship management free download here. Welcome to MBA.ind.in and this page is for mba project on customer relationship management free download discussion. If you are looking for mba project on customer relationship management free download then ask your question is as much details as possible in the “Quick Reply” box provided below. The more detailed your question will be, the more easy will it be for our experts to answers your query. And if you have any information on mba project on customer relationship management free download, then please share you knowledge with our viewers in the “Quick Reply” box. You knowledge can help many people. Thanks for stopping by at MBA.ind.in. Please visit again.
Reply With Quote Quick reply to this message
  #2  
Old 5th April 2018, 05:04 PM
Unregistered
Guest
 
Default Re: mba project on customer relationship management free download

I got topic to make major project on ‘Customer Relationship Management. I am pursuing MBA Program and have to make a major project on this topic. So help me to download free sample report based on ‘Customer Relationship Management for MBA students?
Reply With Quote Quick reply to this message
  #3  
Old 5th April 2018, 05:06 PM
Super Moderator
 
Join Date: Jul 2012
Default Re: mba project on customer relationship management free download

As you want to download free project report based on Customer Relationship Management, so here I am providing sample project:

Project Report on Customer Relationship Management:

Chapter 1 Introduction
1-1 Motivation and Problem Statement
Top Indian telecoms carrier Bharti Airtel lost almost 1 million mobile customers in September, data released by an industry body showed, as carriers in the world's second-biggest wireless services market continue to disconnect inactive users in a clean-up drive. (Airtel, Vodafone Idea Lose Cell Users,2012)

Losing customer is a problem facing by every organization. Why customer was turnover? There are many reasons for a customer to turnover such as wrong product pricing, poor store atmosphere, lack of product knowledge, terrible customer service and other. One of the fundamental reasons of customer to turnover is weak relationship with the customer. A weak relationship with customers is impossible to have high loyalty customers. Customer will always like the company make them feel better, and they will be loyal to those company.

All of the companies having the customer defection rate, they must have a solution to decrease their customer defection rate. The tool to decrease the customer defection rate is customer relationship management (CRM). CRM can help the company to identified, acquire, satisfy and retain profitable customers from existing customer base.

Why the problem of losing customer is important? The losing of customer also means that the profit of the company was decrease. In other words, decrease the customer defection will increase companys profit at all.

1-2 Project Scope
Scope of this project is to deliver a customer relationship management (CRM) system to track the customers status. This CRM system will include the module such as analysis, emailing, user control, promotion management. This CRM system will be a web base application which the user can access through most of the internet browser available in the market.

By using the analysis module, marketer is able to analyze the market easier. After analyzed the market, the marketer was able to generate a list customers by selecting parameters. For examples, the marketer user can generate a list of customer who was continuous decreasing their monthly purchase amount.

1-3 Project Objectives
The projects product will let user to create a simple analysis. For example, the user should able to create an analysis of the ratio of male customers to females customer or a bar graph to show that the differences of number of customers at different states.

The CRM system shall provide the page permission control. The user only can access to the pages which they are permitted. The permission control is based on user group management.

The CRM system shall provide single customer profile. In the customer profile, it should include the information such as customers demographic data, purchase history, habit analysis and others. The habit analysis is included customer feature product, average monthly purchase amount and others.

The CRM shall provide the promotion management. The promotion management should include create, modify and deliver the promotion to customers. Beside this, the promotion management also should be able to detect the respond of customer based on the promotion and analyze the respond.

1-4 Impact, Significant and Contribution
By having this customer software, the organization will able to track the customers fulfill their parameter. The organization can easily find out the customer by filtering their data. For example, if the organization is promoting a new product and target the customer who was female, single state and having income between RM3,000 and RM5,000, this system would it to target the possible buyer even the best location which having the largest number of possible buyer. With this customer filtering module, the marketer may also find out the customer who was decreasing their monthly purchase month by month, then they may carry out the strategy to increase the loyalty of these possible leave customer.

Beside the customer filtering system, this system may also let the user to see the relationship between the customer and the organization. So the employee can respond the customer as soon as possible because they can get the customer information in one page.

1-5 Background Information
1-5-1 Customer
A customer is a person or organization that a marketer believes will earn benefit from the goods and service offered by the marketers organization. A customer is not necessary to be currently buying something, and it may differentiate into 3 types. The 3 types of customer are existing customer, former customer and potential customer. Existing customer is the customer who purchasing the goods and services within a period till now. Former customer is customer who purchased goods services before, but not continues for a period time. Potential customer is the customer who hasnt purchase, buy they may purchase.


Customer Relationship Management
eprints.utar.edu.my/1193/1/IA-2014-1002742-1.pdf
Reply With Quote Quick reply to this message
Reply

Similar Threads
Thread Thread Starter Forum Replies Last Post
Free Download Mba Project Report On Operation Management Pdf munna Main Forum 6 28th May 2022 12:42 AM
MBA System Management Project Free Download neetu Main Forum 2 17th April 2018 04:32 PM
SMU MBA Project Free Download mamta Online MBA Discussions 4 13th April 2018 03:20 PM
MBA Operations Management Project Report Free Download suman Main Forum 2 12th April 2018 08:54 AM
MBA Project Operation Management Free Download kavita Online MBA Discussions 2 11th April 2018 02:26 PM
Mba Project Report On Project Management Download payal Online MBA Discussions 2 11th April 2018 12:28 PM
MBA HRM Project Free Download kavita Online MBA Discussions 2 5th April 2018 02:55 PM
MBA Fundamentals Project Management pdf free download mamta Online MBA Discussions 2 4th April 2018 11:21 PM
MBA Inventory Management Project Report Free Download payal Online MBA Discussions 2 4th April 2018 03:55 PM
Customer Satisfaction project report for MBA free download suman Main Forum 2 3rd April 2018 08:11 PM
MBA Project Management Project Report Download mamta Online MBA Discussions 2 3rd April 2018 10:11 AM
MBA Customer Relationship Management Syllabus shikha Main Forum 2 31st March 2018 01:38 PM
Free Download MBA Project on Inventory Management payal Online MBA Discussions 2 30th March 2018 02:51 PM
The Fast Forward MBA In Project Management Download Free kavita Online MBA Discussions 2 28th March 2018 03:56 PM
Free Download Mba Project Report On Stress Management neetu Main Forum 2 28th March 2018 10:41 AM
Free Download MBA Project Report On Production Management payal Online MBA Discussions 2 27th March 2018 02:38 PM
Project Management Notes For MBA Free Download kavita Online MBA Discussions 2 24th March 2018 01:53 PM
The Fast Forward Mba In Project Management 4th Edition Free Download payal Online MBA Discussions 2 19th March 2018 08:51 AM
MBA Customer Relationship Management munna Main Forum 2 22nd February 2018 03:36 PM
Fast Forward MBA Project Management Free Download dpspa 2 Main Forum 1 10th November 2012 09:28 AM


Quick Reply
Your Username: Click here to log in

Message:
Options

Thread Tools Search this Thread



All times are GMT +5.5. The time now is 02:21 PM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2024, vBulletin Solutions, Inc.
Search Engine Friendly URLs by vBSEO 3.6.0 PL2

1 2