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MBA Project Report Marketing Free Download |
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Re: mba project report marketing free download
A sample for making MBA (Master in Business Administration) Marketing Project Report is as follow: Project report on Analytical Study of Branding & Expansion of Franchise Network of Preschool (a case study of KIDZEE) under supervision Submitted by NAME ENROLLMENT NO Submitted in partial fulfilment of the requirements for qualifying Master of Business Administration in Marketing CHAPTER 1 INTRODUCTION TO THE STUDY Franchising is the practice of using another firms successful business model. The word franchise is of Anglo-French derivation from franc meaning free, and is used both as a noun and as a (transitive) verb. For the franchisor, the franchise is an alternative to building chain stores to distribute goods that avoids the investments and liability of a chain. The franchisors success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business. Essentially, and in terms of distribution, the franchisor is a supplier who allows an operator, or a franchisee, to use the suppliers trademark and distribute the suppliers goods. In return, the operator pays the supplier a fee. Thirty three countries, including the United States, and Australia, have laws that explicitly regulate franchising, with the majority of all other countries having laws which have a direct or indirect impact on franchising. |
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