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MBA Subjects of PTU |
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Re: mba subjects of ptu
The syllabus of MBA (Master in Business Administration) Program offered by PTU (Punjab Technical University) Kapurthala is as follows: MBA101 Principles & Practices of Management Unit I Introduction: Definition, nature, scope, importance, Functions of management and manager, Managerial roles and skills, Managerial ethics: need, importance, classification and ethical dilemma, corporate social responsibility: concept, need, tools and strategies. Evolution of management thought and Management thinkers Scientific Management, General administrative theories, Quantitative approach, Behavioral approach, Systems approach, Contingency approach Unit II Planning: Importance, types of plans, and process of planning, business forecasting. Concept, importance, benefits, limitations and process of Managing by Objectives Strategic management: Nature, importance, purpose, types, process and major kinds of strategies. Decision-Making: Importance, types, steps and approaches, Decision Making in various conditions, decision tree. Unit III Organizing: Concept, types, structure and process of organization, Bases of departmentation, Line & Staff concept; problems of use of staff & ways to avoid line-staff conflict Authority & power :-concept, responsibility and accountability. Delegation: concept, importance, factors affecting delegation, Reasons for failure and ways to make delegation effective, Span of Management. Decentralization vs centralization: concept, reasons types and advantage vs disadvantages of decentralization. Coordination: Concept, importance, difficulties and techniques to ensure effective coordination. Unit IV Control: Concept, importance, characteristics, planning-control relationship, process of control setting objectives, establishing standards, measuring performance, correcting deviations, types, process and techniques of control, Comparative study: Comparative study of main features of Japanese Management and Z-culture of American Companies, Chinese Style Management, Modern management techniques: an overview of various latest techniques: Business process Re-engineering, business outsourcing, benchmarking, knowledge management, total quality management process, McKinsey's 7-S Approach, EBusiness Management. Suggested Readings /Books: Heinz Weihrich, Cannice & Koontz, Management (A Global Perspective), Tata McGraw Hill Griffin, Management: Principle & Applications, Cengage Learning Stephen Robbins & Coulter Mary,Management, Pearsons Education V S P Rao & V H Krishna, Management, Excel Books P.Subba Rao, Principles of Management, Himalaya Publishing Dubrin, Management: Concepts & Cases, Cengage Learning Daft, Principles of Management, Cengage Learning Ferrell, Business: A Changing World, Tata McGraw Hill Mukherjee, Principles of Management and Organisational behaviour, Tata McGraw Hill Syllabus MBA Program PTU (Punjab Technical University) Kapurthala |
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