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Re: The Personal MBA Barnes and Noble
You are looking for the Personal MBA book image, I am giving here: The Personal MBA: Master the Art of Business by Josh Kaufman the book has following contents: Table of Contents Key Terms xiii A Note to the Reader xvii Introduction: Why Read this Book? 1 You Don't Need to Know It All 2 No Experience Necessary 3 Questions, Not Answers 4 Mental Models, Not Methods 4 My "Personal" MBA 6 A Self-Directed Crash Course in Business 7 The Wheat and the Chaff 9 The Personal MBA Goes Global 10 Munger's Mental Models 12 Connecting the Dots 15 For the Skeptics 17 Should You Go to Business School? 17 Three Big Problems with Business Schools 18 Delusions of Grandeur 19 Your Money AND Your Life 20 Breaking Out the Benjamins 21 What an MBA Will Actually Get You 22 Where Business Schools Came From 24 In Search of Distribution 25 Playing with Fire 26 No Reason to Change 28 The Single Benefit of Business Schools 29 I Owe, I Owe-It's Off to Work I Go 30 A Better Way 31 What You'll Learn in This Book 32 How to Use This Book 35 1 Value Creation 37 The Five Parts of Every Business 38 Economically Valuable Skills 39 The Iron Law of the Market 40 Core Human Drives 41 Status Seeking 43 Ten Ways to Evaluate a Market 44 The Hidden Benefits of Competition 46 The Mercenary Rule 47 The Crusader Rule 48 Twelve Standard Forms of Value 49 Form of Value #1: Product 50 Form of Value #2: Service 51 Form of Value #3: Shared Resource 52 Form of Value #4: Subscription 53 Form of Value #5: Resale 54 Form of Value #6: Lease 55 Form of Value #7: Agency 56 Form of Value #8: Audience Aggregation 57 Form of Value #9: Loan 58 Form of Value #10: Option 60 Form of Value #11: Insurance 61 Form of Value #12: Capital 62 Hassle Premium 63 Perceived Value 64 Modularity 65 Bundling and Unbundling 66 Prototype 67 The Iteration Cycle 68 Iteration Velocity 69 Feedback 70 Alternatives 72 Trade-offs 73 Economic Values 74 Relative Importance Testing 76 Critical Assumptions 78 Shadow Testing 80 Minimum Viable Offer 81 Incremental Augmentation 83 Field Testing 84 2 Marketing 86 Attention 87 Receptivity 88 Remarkability 89 Probable Purchaser 90 Preoccupation 91 End Result 92 Qualification 93 Point of Market Entry 95 Addressability 96 Desire 98 Visualization 99 Framing 100 Free 102 Permission 103 Hook 105 Call-To-Action (CTA) 106 Narrative 107 Controversy 108 Reputation 110 3 Sales 112 Transaction 113 Trust 114 Common Ground 115 Pricing Uncertainty Principle 116 Four Pricing Methods 117 Price Transition Shock 120 Value-Based Selling 122 Education-Based Selling 123 Next Best Alternative 125 Exclusivity 126 Three Universal Currencies 127 Three Dimensions of Negotiation 128 Buffer 130 Persuasion Resistance 132 Reciprocation 134 Damaging Admission 136 Barriers to Purchase 137 Risk Reversal 139 Reactivation 141 4 Value Delivery 143 Value Stream 144 Distribution Channel 146 The Expectation Effect 147 Predictability 149 Throughput 151 Duplication 152 Multiplication 153 Scale 154 Accumulation 155 Amplification 156 Barrier to Competition 157 Force Multiplier 158 Systemization 160 5 Finance 162 Profit 163 Profit Margin 164 Value Capture 165 Sufficiency 167 Valuation 169 Cash Flow Statement 170 Income Statement 172 Balance Sheet 174 Financial Ratios 176 Cost-Benefit Analysis 178 Four Methods to Increase Revenue 179 Pricing Power 180 Lifetime Value 181 Allowable Acquisition Cost (AAC) 182 Overhead 184 Costs: Fixed and Variable 185 Incremental Degradation 186 Breakeven 187 Amortization 188 Purchasing Power 190 Cash Flow Cycle 191 Opportunity Cost 193 Time Value of Money 194 Compounding 195 Leverage 196 Hierarchy of Funding 198 Bootstrapping 202 Return on Investment (ROI) 203 Sunk Cost 204 Internal Controls 205 6 The Human Mind 208 Caveman Syndrome 208 Performance Requirements 210 The Onion Brain 213 Perceptual Control 215 Reference Level 217 Conservation of Energy 219 Guiding Structure 221 Reorganization 222 Conflict 224 Pattern Matching 226 Mental Simulation 227 Interpretation and Reinterpretation 229 Motivation 231 Inhibition 233 Willpower Depletion 234 Loss Aversion 236 Threat Lockdown 237 Image: |
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