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Old 15th February 2013, 09:30 AM
selvakqq
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Default The Personal MBA Barnes and Noble

Will you please give me the Personal MBA book image?
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Old 16th February 2013, 04:37 PM
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Join Date: May 2012
Default Re: The Personal MBA Barnes and Noble

You are looking for the Personal MBA book image, I am giving here:

The Personal MBA: Master the Art of Business by Josh Kaufman the book has following contents:


Table of Contents

Key Terms xiii

A Note to the Reader xvii

Introduction: Why Read this Book? 1

You Don't Need to Know It All 2

No Experience Necessary 3

Questions, Not Answers 4

Mental Models, Not Methods 4

My "Personal" MBA 6

A Self-Directed Crash Course in Business 7

The Wheat and the Chaff 9

The Personal MBA Goes Global 10

Munger's Mental Models 12

Connecting the Dots 15

For the Skeptics 17

Should You Go to Business School? 17

Three Big Problems with Business Schools 18

Delusions of Grandeur 19

Your Money AND Your Life 20

Breaking Out the Benjamins 21

What an MBA Will Actually Get You 22

Where Business Schools Came From 24

In Search of Distribution 25

Playing with Fire 26

No Reason to Change 28

The Single Benefit of Business Schools 29

I Owe, I Owe-It's Off to Work I Go 30

A Better Way 31

What You'll Learn in This Book 32

How to Use This Book 35

1 Value Creation 37

The Five Parts of Every Business 38

Economically Valuable Skills 39

The Iron Law of the Market 40

Core Human Drives 41

Status Seeking 43

Ten Ways to Evaluate a Market 44

The Hidden Benefits of Competition 46

The Mercenary Rule 47

The Crusader Rule 48

Twelve Standard Forms of Value 49

Form of Value #1: Product 50

Form of Value #2: Service 51

Form of Value #3: Shared Resource 52

Form of Value #4: Subscription 53

Form of Value #5: Resale 54

Form of Value #6: Lease 55

Form of Value #7: Agency 56

Form of Value #8: Audience Aggregation 57

Form of Value #9: Loan 58

Form of Value #10: Option 60

Form of Value #11: Insurance 61

Form of Value #12: Capital 62

Hassle Premium 63

Perceived Value 64

Modularity 65

Bundling and Unbundling 66

Prototype 67

The Iteration Cycle 68

Iteration Velocity 69

Feedback 70

Alternatives 72

Trade-offs 73

Economic Values 74

Relative Importance Testing 76

Critical Assumptions 78

Shadow Testing 80

Minimum Viable Offer 81

Incremental Augmentation 83

Field Testing 84

2 Marketing 86

Attention 87

Receptivity 88

Remarkability 89

Probable Purchaser 90

Preoccupation 91

End Result 92

Qualification 93

Point of Market Entry 95

Addressability 96

Desire 98

Visualization 99

Framing 100

Free 102

Permission 103

Hook 105

Call-To-Action (CTA) 106

Narrative 107

Controversy 108

Reputation 110

3 Sales 112

Transaction 113

Trust 114

Common Ground 115

Pricing Uncertainty Principle 116

Four Pricing Methods 117

Price Transition Shock 120

Value-Based Selling 122

Education-Based Selling 123

Next Best Alternative 125

Exclusivity 126

Three Universal Currencies 127

Three Dimensions of Negotiation 128

Buffer 130

Persuasion Resistance 132

Reciprocation 134

Damaging Admission 136

Barriers to Purchase 137

Risk Reversal 139

Reactivation 141

4 Value Delivery 143

Value Stream 144

Distribution Channel 146

The Expectation Effect 147

Predictability 149

Throughput 151

Duplication 152

Multiplication 153

Scale 154

Accumulation 155

Amplification 156

Barrier to Competition 157

Force Multiplier 158

Systemization 160

5 Finance 162

Profit 163

Profit Margin 164

Value Capture 165

Sufficiency 167

Valuation 169

Cash Flow Statement 170

Income Statement 172

Balance Sheet 174

Financial Ratios 176

Cost-Benefit Analysis 178

Four Methods to Increase Revenue 179

Pricing Power 180

Lifetime Value 181

Allowable Acquisition Cost (AAC) 182

Overhead 184

Costs: Fixed and Variable 185

Incremental Degradation 186

Breakeven 187

Amortization 188

Purchasing Power 190

Cash Flow Cycle 191

Opportunity Cost 193

Time Value of Money 194

Compounding 195

Leverage 196

Hierarchy of Funding 198

Bootstrapping 202

Return on Investment (ROI) 203

Sunk Cost 204

Internal Controls 205

6 The Human Mind 208

Caveman Syndrome 208

Performance Requirements 210

The Onion Brain 213

Perceptual Control 215

Reference Level 217

Conservation of Energy 219

Guiding Structure 221

Reorganization 222

Conflict 224

Pattern Matching 226

Mental Simulation 227

Interpretation and Reinterpretation 229

Motivation 231

Inhibition 233

Willpower Depletion 234

Loss Aversion 236

Threat Lockdown 237

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