Portable MBA download

[payal]

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Hii sir, I Wants to get the E Book for the Portable MBA Fifth Edition Will you Please Provide me the Information About the Book ?

[sumit]

The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.

Author of the Book :

ENNETH M. EADES,
LYNN A. ISABELLA,
TIMOTHY M. LASETER,
PETER RODRIGUEZ,
PAUL J. SIMKO
IAN SKURNIK

Book Content

bout the Authors xv

Introduction: The MBA Degree Experience 1

1 Accounting Principles 8

2 The Principles of Economics 28

3 Introduction to Business Ethics 47

4 Marketing Management 63

5 Financial Management 83

6 Operations Management 111

7 Managing People 134

8 Supply Chain Management 156

9 Strategy Defining and Developing Competitive Advantage 169

10 Financial Analysis and Firm Valuation 187

11 Consumer Behavior 216

12 New Product Creation 227

13 Entrepreneurship 243

14 Emerging Markets and Development 259

15 Enterprise Risk Management 277

16 Leading from the Middle 301

17 Managing Teams 314

18 Starting Your New Career with an MBA 332

Index 339

[Arvind Kumar]

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