Strategic Management Syllabus Mumbai University

I need MCOM Part 1 Strategic Management program syllabus issued by University of Mumbai?

[shikha]

I will get the University of Mumbai, MCOM Part 1 Strategic Management program syllabus so that you can get idea.

Here is the syllabus

Module 1 : Introduction to business policy – their definitions, nature, scope, significance, elements and processes.

Module 2 : Introduction to strategic management – their definitions, nature, scope, significance, elements and processes.

Module 3 : Strategic Formulation – Vision, Mission, Business Purpose, Objectives and Goals.

Module 4 : Environmental Scan – Internal Environment and External Environment & SWOT Analysis.

Module 5 : Formulating Strategic alternatives and Strategic choice

Module 6 : Strategic formulation – the input stage, matching stage and decision stage, cultural aspect of strategic choice and functional strategies.

Module7 : H.R. Strategies, Marketing Strategies, Financial Strategies, Operational Strategies, Making Strategic Choice.

Module 8 : Matching the organizational structure with Strategies




For full information please have a look on file


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University of Mumbai
Kalina, Santacruz East, Mumbai, Maharashtra 400098

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