TANCET MBA Paper with Solutions

Hii sir, I am preparing for the TANCET Examinations please provide me the previous year question paper for my better preparation ?

[Saksham]

As you are asking for the pervious year question paper of the TANCET Entrance test the question paper is given below :
Directions : There are two passages in this section. Read each one; read also the directions
for answering questions under the passage before answering.
FIRST PASSAGE
FSL was a food manufacturing company established in 1945. Until 1995 its major products consisted of tomato specialties such as pickles and barbecue sauces. Its consumer products business accounted for 40% of sales; the balance consisted of sales to restaurants, hospitals and armed forces. The company has advertised for restaurant, hospital market but never for household consumers. In 1995, the company introduced products meant for consumer market. The line was composed of a number of dishes. Each package contained all of the necessary ingredients (except meat) including seasoned tomato sauce, cheese and noodles. Jagdish, son of the company’s president, had conceived the idea for the line of products. Jagdish’s enthusiasm for the product was quicklypicked up by other executives. The financial expert wanted expansion would enable the company to solve a number of financial problems associated with its inability to attract outside capital.
Many meetings were held through the summer. The original thinking of the committee was that
the product line should be introduced at the beginning of the food-merchandising season, which
started on about October 1. This deadline however, subsequently proved to be unrealistic.
Production of the first items in the line did notget underway until September 30 and packaging
difficulties prohibited introducing product before mid December.
In July the problems involved in the product introduction were not foremost in the planner's
thoughts. Many hours were spent on discussing the name of the product. Finally, the name
Vegetable Scotch was adopted but without enthusiasm from the president's son who believed that
a name did not express the gourmet image that he thought the name should express. With the
exception of the name this man directed most ofthe decisions related tothe marketing program.
From the beginning he argued thatthere were already plenty ofmiddle class products on the
grocer’s shelves. What was needed, he believed, was a prestige-even a “gourmet” - line. The
popularity of expensive restaurants in cities convinced young manager of the opportunity to
market these food specialities.
Early in the planning it was decided to limit distribution to the regional markets in which this
company had previously established its reputation. National distribution would be undertaken
from the beginning. It was planned that preparation would be marketed in all major food chain
and headquarters would be made by food brokers handling such products rather than brokers
used to handling goods.
For the first time in its experience, FSL planned to undertake anextensive consumer-advertising
programme. A small advertising agency in Delhi with slight experience in handling food
products was appointed. However by the time the agency has been selected and oriented to the
marketing programme, the time remaining before the scheduled introduction did not allow for
the preparation of advertisements or sponsoredprogrammes on TV. In order to break into the
consumer market at the time of product introduction on October 1st a consumer-advertising

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programme using newspaper, television commercials and radio was prepared. Except for the product introduction period, however, relatively little thought was given in planning sessions to the total amount money required to support the product with consumer advertising. A number of circumstances combined to prevent the introduction in October as originally planned. No one has taken personal responsibility for package design and production was held up for three weeks while the company waited for supplies of packaging materials. FSL was forced to move very rapidly to obtain a package, but the result was neither very well designed nor attractive from a promotional point of view. Time was short, however, and there was no choice but to use this package or abandon the project for the present season and possibly altogether, depending upon competitive conditions.
A hastily put together advertising campaign was introduced in November. However, advertising cost had been greatly under estimated, that the intensity of the campaign was much lower than the manager had anticipated, even with the limited budget. As a result, most of the budget was allocated to newspapers and radio. Moreover problem of writing of the script of the TV commercial delayed broadcasting until the beginning of December. Newspaper advertisements and Radio commercials did commence as planned. The new product was finally launched in mid December. However, by February, two major competitors began marketing similar products. Shortly thereafter the company to determine whether the product made a favourable impression on sponsored a market research survey
housewives. The result of the survey was negative.Only twenty two percent of the housewives
interviewed could recall the nameand those only twelve percent had tried the product. Consumer
evaluation of the product was for the first time, only, four percent statedthat they would buy
again. Another indication that worried the company’s management was that few major food chains
showed interest. By midyear product sales were so poor that management established a special
committee to determine without delay what immediate steps might be taken to reverse the poor
sales record.
Directions: The questions that follow relate to the preceding passage. Evaluate, in terms of
the passage, each of the item given. Then select your answer from one of the classifications.
1) A Major Objectivein making the decision: one ofthe goals sought by the decision.
2) A Major Factorin making the decision: an aspect of the problem, specifically
mentioned in the passage, that fundamentally affects and/or determines the decision.
3) A Minor Factorin making the decision: a less important element bearing on or
affecting a Major factor, rather than a Major objective directly.
4) A Major Assumptionin making the decision: a projection or supposition arrived at by
the decision maker before considering the factors and alternatives.
5) An Unimportantissue in making the decision: an item lacking significant impact on, or
relationship to, the decision.

Questions :
1. Possibility of using existing production facilities in manufacturing new products.
2. Likelihood of achieving wide consumer acceptance of the new products.
3. Company's growth and expansion.
4. Age of FSL.
5. The popularity of high priced restaurants in the country.
6. Depth of company's experience and expertise in the sale of consumer products.
7. Market survey results.
8. Size of the advertising agency hired to promote the product.
9. National distribution of the product.
10. Company's inability to attract outside capital.
11. Difficulties with new package design.
12. Need for this new food line.
13. Market entry of competitors.
14. Obtaining packaging materials.
15. Introducing the new product in October 1st.
16. Interest of major food chains in the product.
17. Scripting of T.V. commercials.
18. Introduction of new product line.
19. Developing products as fast as possible.
20. Marketing ability of the company