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Old 14th June 2017, 02:01 PM
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Default UGC MBA Net Syllabus

I am searching syllabus of UGC NET Management Paper. I have completed MBA Degree. So will you provide link to download syllabus of UGC NET Management Paper
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Old 14th June 2017, 03:40 PM
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Default Re: UGC MBA Net Syllabus

As you are looking for syllabus of UGC NET Management Paper Exam, so here I am providing syllabus of UGC NET Management Paper:

UGC NET Management Paper Syllabus for MBA

Unit-I
Managerial Economics-Demand Analysis
Market Structures
Advertising
National Income Concepts
Business Environment
Production Function
Macro-Economics
Pricing Theories
Infrastructure-Management and Policy
Cost-Output Relations
Capital Budgeting

Unit-II
The concept and significance of organisational behaviour-Skills and Roles in an organisation-Classical, Neo-Classical and Modern Theories of Organisational Structure-Organisational Design-Understanding and Managing individual behaviour personality-Perception-Values-Attitudes-Learning-Motivation.
Understanding and Managing Group Behaviour, Processes-Inter-personal and group dynamics-Communication-Leadership-Managing change-Managing conflicts. Organisational Development.

Unit-III
Concepts and perspectives in HRM; HRM in changing environment.
Human Resource Plarming-Objectives, Process and Techniques.
Selecting Human Resources.
Exit policy and Implications.
Performance Appraisal and Evaluation.
Job Evaluation.
Labour Welfare and Social Security Measures.
Job analysis-Job Description.
Potential Assessment.
Induction, Training and Development.
Wage Determination.
Industrial Relations and Trade Unions.
Dispute Resolution and Grievance Management.

Unit-IV
Valuation Concepts and Valuation of Securities.
Dividend Policy-Determinants.
Mergers and Acquisitions.
Financial Management-Nature and Scope.
Long-Term and Short-Term Financing Instruments.
Capital Structure and Cost of Capital.
Capital Budgeting Decisions-Risk Analysis.

Unit-V
Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation-Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies.
Promotion Decisions-Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management;
Uses of Internet as a Marketing Medium-Other related issues like branding, market development, Advertising and retailing on the net.
New issues in Marketing.

Unit-VI
Role and Scope of Production Management; Facility Location; Layout Planning and Analysis; Production Planning and Control-Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control.
Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT / CPM.

Unit-VII
Probability Theory; Probability distributions-Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi-square tests.
Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet-based applications.

Unit-VIII
Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter’s Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO.

Unit-IX
Concepts-Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business-Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification;
Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship (Organisational Entrepreneurship).

Unit-X
Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices;
Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.

Last edited by shikha; 14th June 2017 at 03:59 PM.
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