MBA Tourism Administration
Devi Ahilya Vishwavidyalaya, Indore, courageously chartered a new course by helping the beginning full time two-year Master of Tourism (MTA) programme, in 1992.It immediately hit pay-dirt. The programme distinguished itself by one of its kind to be accepted by WTO, MADRID. Additionally, the Programme has been accepted by the All India Council for Technical Education (AICTE) and agreed the position of allied member by Travel Agents of India (TAAI) and Indian affiliation of Tour Operators (ITAO).The objective of the Programme was the growing Travel and cargo industry. The swirling industry has assumed many penumbral operations of others.
Semester I
Fundamentals of Tourism
Marketing for Tourism
Geography for Tourism
Principles & Practices of Management
Quantitative Techniques & Business Statistics
Business Communication & Personality Development
Semester II
Tourism Products of India
International Tourism
Cargo Management � 1
Financial & Cost Accounting
Computer Applications
Travel Agency & Tour Operations
French 1
Summer Training (8 weeks)
Semester III
Airline Management
Cargo Management
Conference, Convention & Event Management
Human Resource Management
Financial Management
French 2
Hotel Operations & Management
Semester IV
Foreign Exchange Management
Marketing Strategies for Service Industry
Organizational Behavior
Major Research Project
E- Commerce in Tourism
French 3
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