Ahimsa Women’s Polytechnic Advertising

Give me advertising course content offered by Ahimsa Women’s Polytechnic.


Ahimsa Women’s Polytechnic offer advertising course and following is its course content:

Image Manipulation, Sources of information
Gender Bias, Language/ culture / Region
Copy writing – innovative approaches
Objectives / How to obtain them
Business Communication
Diversity of Indian Culture
Obstacles in communication
Type of information
Advertising Agencies
Media and Culture (Modern and traditional)
Reflection of Social / Cultural beliefs
Exploitation, Motivation / Persuasion.
Tools of communication, Use of Computers
Modern Advertising
Client servicing and Relation
Manipulation of Roles / Role Models
How to launch an advertising campaign
Role of Women in Advertising
Types of Copy/ Appeal
Verbal / Non- Verbal / Oral / written.
History of Indian Advertising
Copy Writing
Effectiveness of Communication
Indian Culture post Independence
Service Advertising
Cultural Identity / Roots of Indian People
Effective copy writing
Product Advertising
Role of creativity
Sexist Depiction
Socio-Economic Scenario its impact on Music and Craft) advertising
Indian cultural Heritage (Dance, Drama)
Origin of Advertising
What is communication?

Contact Details
Ahimsa Women’s Polytechnic
Acharya Sushil Ashram,
Shankar Road
New Delhi – 110 060
Telephone: 28744790, 28743681, 55420681

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