AU MBA 2nd Semester Syllabus - 2018 2019 MBA
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Old 29th October 2016, 04:50 PM
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Default AU MBA 2nd Semester Syllabus

I have passed 1st Semester Examination of MBA of Andha University (AU). Now I am in 2nd Sem. I need its syllabus. So can you give updates syllabus of MBA 2nd Sem of Andhra University?
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Old 1st November 2016, 08:44 AM
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Default Re: AU MBA 2nd Semester Syllabus

The Andha University offers MBA Program in Full Time and Part Time Mode.

Here I am giving detailed syllabus of MBA 2nd Sem Course:

Andha University MBA 2nd SEM Syllabus
Marketing Management
Financial Management
Human Resource Management
Operations Management
Corporate Legal Framework
Computer Applications in Management
Research Methodology for Management

MARKETING MANAGEMENT

Unit – I Importance and Scope of Marketing: Concepts of Marketing; Marketing
Management Tasks; Marketing Environment; Marketing and Customer Value - Industrial
Marketing, Services Marketing, Global Marketing.

Unit –II: Marketing Information System and Marketing Research; Consumer Behaviour and
Buying Decision Process – Organization Buyer Behaviour – Market Segmentation and
Targeting.

Unit – III: Development of Marketing Offerings Strategy – New Product Development–
Product line and Decisions–Product-mix–Product Differentiation – Product Life Cycle
Management - Brand Management - Packaging.

Unit – IV: Pricing Strategies and Programs; Setting the Price – Adapting the Price –
Initiating Response to Price Changes - Delivering Value: Designing and Managing Value
Networks – Channels of Distribution.

Unit – V : Communicating Value: Designing and Managing Marketing Communications –
Advertising – Direct Marketing and Personal Selling – Sales Promotion – Events and Public
Relations and Public Relations : Competitive Marketing Strategies- Emerging Trends in
Marketing: Networking Marketing-Viral Marketing-Ambush/Guerilla Marketing-Green
Marketing-Direct Marketing etc.

FINANCIAL MANAGEMENT

Unit- I: Nature , Scope and Objectives of Financial Management, Goals of FM-Profit
Maximization Vs Wealth Maximization – Finance Functions – Financial Planning and
Forecasting - Role of Financial Manager – Funds Flow Analysis – Cash Flow Analysis.-
Ratio Analysis.

Unit-II: Financing Decision: Financial Leverage – EPS-EBIT Analysis –Cost of Capital –
Weighted Average Cost Capital – Capital Structure – Factors Affecting Capital Structure
Theories of Capital Structure.

Unit – III: Investment Decision: Nature and Significance of Investment Decision- Estimation
of Cash Flows – Capital Budgeting Process – Techniques of Investment Appraisal: Pay Back
Period; Accounting Rate of Return, Time Value of Money- DCF Techniques –Net Present
Value, Profitability Index and Internal Rate of Return.

Unit-IV: Dividend Decision: Meaning and Significance – Theories of Dividend –
Determinants of Dividend – Dividend policy – Bonus Shares – Stock Splits.

Unit – V: Working Capital Decision: Meaning – Classification and Significance of Working
Capital – Component of Working Capital - Cash Management Models – Cash Budgeting –
Accounts Receivables – Credit Policies – Inventory Management.

HUMAN RESOURCE MANAGEMENT

Unit-I: Introduction: Definition and Functions of HRM; Principles of HRM; Changing
Environment of HRM; Challenges; Ethical Aspects of HRM.

Unit –II: HR Planning; Concepts; Factors Influencing ; HR planning ; HR Planning Process;
Job Analysis ; Recruitment and Selection; Tests and Interview Techniques .

Unit –III: Training and Development – Need, Process, Methods and Techniques, Evaluation,
Management Development; Evaluating Employee Performance; Career Development and
Counselling.

Unit – IV: Compensation – Concepts and Principles; Influencing Factors; Current Trends in
Compensation – Methods of Payment – Incentives and Rewards.

Unit –V: Managing Industrial Relations – Trade Unions – Employee Participation Schemes –
Collective Bargaining – Marketing Knowledge Workers.

OPERATIONS MANAGEMENT
Unit –I : Introduction : Nature and Scope of Production and Operation Management-
Historical Evolution – Types of Manufacturing Systems – Differences Between
Manufacturing and Service Operations Role of Production and Operation Manager.

Unit-II: Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and
Job Order Manufacturing-Aggregate Planning – Maintenance Management – Industrial
Safety.

Unit-III: Plant Location: Facility Location and Layout Planning –Types of Layouts –
Material Handling Equipments – Material Handling Principles – Models Used in Lay Out
Designs.

Unit- IV: Productivity: Factors, Affecting Productivity – Job Design – Process Flow Charts –
Methods Study – Work Measurement – Engineering and Behavioral Approaches.

Unit –V: Material Management –Cost Associated with Inventory – Economic Order Quantity
– ABC Analysis - Materials Requirement Planning – Just In – Time Production Total
Quality Management – Acceptance Sampling – Control Charts – Quality Circle – Zero
Defects Programmes – ISO 9000 – Application of Computer in Production and Operations

CORPORATE LEGAL FRAMEWORK

UNIT-- I: Significance of Business Laws—Indian Contract Act, 1872: Meaning and
classification of contracts—Essential of a valid contract—Performance of a contract--
Discharge of contract—Remidies for breach of contract.

UNIT-II: The Sale of Goods Act, 1930: Meaning and Essentials of contract of sale—
Sale and Agreement to sell—Conditions and Warranties—Transfer of property--
Performance of a contract of sale—Unpaid seller.

UNIT-III: The Indian Partnership Act, 1932: Meaning and Essentials of partnership--
Registration of partnership—Kinds of partners—Rights and Liabilities of
Partners—Relations partners to third parties—Dissolution.

UNIT-IV: The Consumer Protection Act, 1986: Meaning of Consumer, Service, Goods,
Deficiency, Defect, Unfair Trade Practices—Rights of Consumers—Machinery for
redressal of Grievances—Remedies available to injured consumers

UNIT-V: The Companies Act, 1956: Nature and Registration—Kinds of Companies—
Memorandum of Association—Article of Association—Kinds of Shares—Powers and
duties of Directors—winding up.

COMPUTER APPLICATIONS IN MANAGEMENT

Unit-I: Introduction to Computer Concepts – Elements of computer – Characteristics of a
Computer – Classification of Computers – Basic Computer Architecture – Input-output
Devices

Unit-II Software Concepts: Types of software – Software: its nature and qualities ––
Windows Operating System Functions -

Unit-III: MS Office- Applications of MS Word in Business Correspondence: letters, tables,
mail merge, labels
Applications of MS Excel: Graphs and Charts – Calculation of various financial functions -
Ms Access: Tables and Queries

Unit-IV: MS Power Point: Introduction – Toolbar, their Icons and Commands – Navigating
in Power point - Creation of slides, animation, and templates - Designing Presentations –
Slide show controls – Making notes on Pages and Handouts – Printing Presentations –
Customizing Presentations - Auto content Wizard.

Unit-V: Computer Networks: Overview of a Network – Communication processors –
Communications Media – Types of Network – Network Topologies- Network protocols –
Network Architecture.

RESEARCH METHODOLOGY FOR MANAGEMENT
Unit – I: Meaning and Importance of Research – Research Process – Types of Research –
Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.

Unit – II: Research Design – Exploratory Research – Descriptive Research – Casual
Research – Sampling and Sampling Design – Sampling Methods – Simple Random Sampling –
Stratified Sampling – Systematic Sampling – Cluster Sampling – Multistage Sampling, Non–
Probability Sampling – Convenience Sampling – Judgement Sampling – Quota Sampling.

Unit – III: Data Collection – Primary and Secondary Data – Designing of Questionnaire –
Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale –
Guttman Scale – Likert Scale – Schematic Differential Scale.

Unit – IV: Editing – Coding – Classification of Data – Tables and Graphic Presentation –
Preparation and Presentation of Research Report.

Unit – V: Non Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for
Randomness – Sign Test – Median Test – Multivariate Analysis – Multiple Regression Analysis
– Concepts and Application of Discriminate Analysis and Factor Analysis.
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