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Old 24th March 2020, 09:16 PM
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Default BBM Syllabus Mysore University

I am looking for Mysore University B.B.M in Social Media Marketing program syllabus , so would you plz provide me same here ??
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Old 25th March 2020, 08:26 PM
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Default Re: BBM Syllabus Mysore University

As you want here I am giving below Mysore University B.B.M in Social Media Marketing program syllabus on your demand :

Principles of Management

Unit 1:

12Hours
Introduction to business management,
• vision &mission,
• Schools of management thought –(Taylor, Feyol, Chester Barnard , MBO),
• strategic management-
• definition, characteristics, process, SWOT, Planning ,forecasting and decision
making-(importance, characteristics ,process, components).

Unit 2:
18Hours
• Organizing –
• definition, characteristics, process, guiding principles for effective organizing.
• Organization –
• definitions, characteristics, importance of organization structure,
• Features of a good organization,

• Types of organization structure (entrepreneurial, line, line and staff, horizontal,
net- work, virtual organizations). Directing – (Definitions, characteristics, im-
portance, directing tools/techniques).
• Coordination – definition, characteristics.
• types of coordination.
• methods of coordination, importance).
• Controlling- ( definition, characteristics,importance, process).
• Authority, power , responsibility –definition, characteristics.
• difference between authority and power, types of power, delegation of authori
ty.( definition, characteristics, benefits)

Unit 3:
18Hours
• Attitudes-(components, ABC model, formation of attitude )
• Perception – (definition, factors affecting perception)
• Personality- (definition, measuring personality,Myer Briggs model)
• Learning – (definition, components, theories of learning, principles)

Unit 4:
12Hours
• Group dynamics –(definition, classification)
• Stages of group development
• motives for joining groups
• Conflict- (definitions, characteristics)
• sources/reasons for conflict,
• methods for resolution.

Mysore University B.B.M in Social Media Marketing program syllabus




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