Books to Prepare For IIMC Entrance Exam
 

Hello sir I am here I want you to suggest me books that I can refer for preparing for IIMC PG in Advertising and PR Entrance Exam so will you suggest me the Books??

Re: Books to Prepare For IIMC Entrance Exam
 

Hey!!! As per your demand here I am suggesting you books for IIMC PG in Advertising and PR Entrance Exam

How to Become a Good Journalist by Raza Elahi

Arihant Mass Communication Journalism Entrance Examination by D. Mittal

Sap Guide to Journalism Mass Communication Entrance Examination by Panel of Experts

Media Planning: A Practical Guide

Media/Impact: An Introduction to Mass Media

Issues in Mass Communication by J.S. Yadava & Pradeep Mathur



Syllabus for this Entrance Exam is


-General awareness about development and public issues

-Aptitude & mental make-up

-Language capability

-Analytical & Comprehension skills

-Brand awareness & recall

-Social Consciousness

-Lateral thinking capabilities