Communication in Present India
 

What is the role of Integrated Communication in Modern Indian Market? Please give me details about it.

Re: Communication in Present India
 

Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Generally marketing starts from “Marketing Mix” and also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. And
integration of all these promotional tools along with other components of marketing mix to gain edge over competitor by knowing the right touch-points using to reach highest level of consumer satisfaction is referred as Integrated Marketing Communication.

For complete details please download attached file in which complete details about role of Integrated Communication in Modern Indian Market is explained by experts.