Kurukshetra University Phd admission after M. com
 

Guys, can you provide me the information regarding to the Kurukshetra University PhD Commerce admissions?????????

Re: Kurukshetra University Phd admission after M. com
 

Kurukshetra University offers PhD Commerce through the Department of Commerce. The admissions in this course are based on the marks obtained in the entrance exam.

Eligibility:
The applicant should hold master’s degree in Commerce from any recognized university with aggregate 55% marks.

Syllabus of entrance exam:

Current Issues in Marketing; Marketing Concepts; Marketing Planning and Strategies;
Role of Information Technology in Marketing; Marketing Implementation, Evaluation
and Control; Brand Equity; Global Marketing-EPRG Framework, International Business
Environment, Foreign Market Entry; Brand Equity; Brand Loyalty, CRM; Societal
Marketing; Marketing Research; Green Marketing; Services Marketing; Retail
Marketing; Rural Marketing.
Introduction to Research in Marketing; Current Researches in Marketing; Problem
Formulation for Marketing Research; Structuring Hypotheses & Research Designs; Data
Collection; Statistical Methods for Analysis of Data; Applications of Analytical
Techniques in Marketing Studies; Report Writing: Formatting, Lesson Plan
Bibliography.


Kurukshetra University PhD Commerce Entrance Test syllabus

http://mba.ind.in/images/Kurukshetra...syllabus-1.jpg
http://mba.ind.in/images/Kurukshetra...syllabus-2.jpg

If you want to know more about it then contact to the address given below:

Address
Kurukshetra University
Thanesar, Haryana 136119 ‎
01744 238 169 ‎