MBA Customer Relationship Management
 

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Re: mba customer relationship management
 

I want to do MBA Customer Relationship Management program so can you provide me the details of the program?

Re: mba customer relationship management
 

M.B.A. Customer Relationship Management is a postgraduate Human Resource Management course.

Customer relationship management is a widely implemented strategy for managing a companys interactions with customers, clients and sales prospects.

It involves using technology to organize, automate, and synchronize business processes principally sales activities, but also those for marketing, customer service, and technical support.

MBA Customer Relationship Management

Duration: 2 Years

Eligibility:

Grdautaion degree in any discipline from recognised University.

Admission to any of the Indian Institutes of Management IIM schools requires passing Common Admission Test (CAT) along with graduate degree from a recognized college and university, however other business schools requires passing either CAT, XAT, GMAT, JMET or MAT Exam.

Syllabus-

Year I

Sr. No. Subjects of Study
1 Principles of Management and Organizational Behaviour
2 Managerial Economics
3 Accounting and Finance for Managers
4 Marketing Management
5 Human Resource Management
6 Quantitative Techniques for Management
7 Research Methods for Management
8 Corporate Communication
9 Operations Management

Year II

1 Retail Operations Management
2 Relationship Marketing
3 Strategic Customer Relations Management
4 Virtual Marketing
5 Customer Relationship Management
6 Sales and Distribution Management
7 Marketing of Services
8 Business Environment and Ethics
9 Strategic Management