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MBA marketing advertising syllabus On which website my friend can get syllabus of MBA marketing advertising syllabus he want that syllabus for his better study so provide him |
Re: MBA marketing advertising syllabus 1 Attachment(s) MJP Rohilkhand University offers MBA in marketing advertising so I am providing you syllabus of that. UNIT-I Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business Organisation - Types of ownership . UNIT-II Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making . Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority , Centralisation and Decentralisation of Authority. Coordination . Staffing . |
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