2023 2024 MBA - Notes E Commerce Governance RGPV

Ok, here I am providing you the syllabus of E-Commerce and Governance of BE 7th Sem of Rajiv Gandhi Proudyogiki Vishwavidyalaya

RGPV BE 7th Sem-Commerce and Governance syllabus

Unit I:

Introduction to e-commerce: History of e-commerce, e-business models B2B, B2C, C2C, C2B, legal; environment of e-commerce, ethical issues, electronic data interchange, value chain and supply chain, advantages and disadvantages of e-commerce.

Unit II:

Electronic Payment Systems: Credit cards, debit cards, smart cards, e-credit accounts, e-money, Marketing on the web, marketing strategies, advertising on the web, customer service and support, introduction to m-commerce, case study: e-commerce in passenger air transport.

Unit III:

E-Government, theoretical background of e-governance, issues in e-governance applications, evolution of e-governance, its scope and content, benefits and reasons for the introduction of e-governance, e-governance models- broadcasting, critical flow, comparative analysis, mobilization and lobbying, interactive services / G2C2G.

Unit IV:

E-readiness, e-government readiness, E- Framework, step & issues, application of data warehousing and data mining in e-government, Case studies: NICNET-role of nationwide networking in e- governance, e-seva.

Unit V:

E-Government systems security: Challenges and approach to e-government security, security concern in e-commerce, security for server computers, communication channel security, security for client computers.

References:-

Gary P. Schneider, “E-commerce”, Cengage Learning India.

C.S.R. Prabhu, “E-governence: concept and case study”, PHI Learning Private Limited.

V. Rajaraman, “Essentials of E-Commerce Technology”, PHI Learning Private Limited.

For complete notes here is the attachment

Contact-

Rajiv Gandhi Proudyogiki Vishwavidyalaya
Airport Bypass Road, Gandhi Nagar, Bhopal, Madhya Pradesh 462036