Marketing Management MBA Course Outline
 

Hello sir, please provide me Course Outline/Schedule of the MBA Marketing Management of University of Rhode Island??

Re: Marketing Management MBA Course Outline
 

The University of Rhode Island, commonly referred to as URI, is the principal public research as well as the land grant and sea grant university for the state of Rhode Island

Here as per your demand I am providing you course schedule of the MBA Marketing Management

Introduction to Course

Understanding Marketing Management

Marketing in the 21stCentury

Adapting Marketing to the New Economy

Building Customer Satisfaction, Value, and Retention

Analyzing Marketing Opportunities

Winning Markets through Strategic Planning

Understanding Markets, Market Demand, and the Marketing Environment

Analyzing Consumer Markets and Buyer Behavior

Analyzing Business Markets and Buyer Behavior

Identifying Market Segments and Selecting

Shaping the Market Offering

Developing, Differentiating and Positioning Products throughout the Life Cycle

Managing Product Lines and Brands

Designing and Managing Services

Developing Pricing Strategies and Programs

Selecting and Managing Marketing Channels

Retailing, Wholesaling, and Market Logistics

Designing and Managing Integrated Marketing Communications

Managing the Sales

Contact Details:

University of Rhode Island

45 Upper College Rd, Kingston, RI 02881, United States
Telephone: +1 401-874-1000