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Old 13th February 2013, 02:06 PM
dina basu
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Default HUL MBA projects

Will you please provide me MBA projects report of HUL ?
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Old 15th February 2013, 02:57 PM
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Join Date: May 2012
Default Re: HUL MBA projects

Here I am providing you MBA marketing Hindustan Unilever Limited for the Brand Positioning of Different Soaps:

Table of Contents of Project Report:
- Executive summary
Chapter 1: Introduction
i. Introduction
ii. Objective of the Research

Chapter 2: About the Industry
i. FMCG Industry- an Introspective
ii. Inside the soap Industry

Chapter 3:About the Company
i. Company profile
ii. History of HUL and its Milestones
iii. SWOT Analysis
iv. Studying the soaps of HUL with the help of BCG matrix

Chapter 4:Brand and brand Positioning
i. What is brand?
ii. Brand positioning

Chapter 5:Research Methodology
i. Research Design
ii. Sample methodology
iii. Sample Size
iv. Area Covered
v. Collection of Data
vi. Target people

for more details I am attaching a word file with it so you can download it free of cost ..
Attached Files
File Type: doc HUL MBA projects.doc (22.5 KB, 69 views)
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