Iem MBA syllabus

[shweta]

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Hello brother I want the MBA Syllabus of Institute of Environment and Management, so please provide it to me?

[Saksham]

Hello brother as you want the MBA Syllabus of Institute of Environment and Management so here I am providing you the details………

MARKETING MANAGEMENT
Unit I (6 Sessions)
Nature and Scope of Marketing; Marketing Management, Philosophies; Marketing Environment; Consumer Behavior;
Consumer Markets and Industrial Markets; Market measurement and forecasting.

Unit II (8 Sessions)
Market Segmentation, Targeting and Positioning, Segmenting Markets – Bases and Process, Market Segmentation and Product
Differentiation, Target Market Selection, Positioning – Nature, Importance and Process of Marketing Research.

Unit III (8 Sessions)
Marketing Mix decision: Product Decisions, New Product Development; Product Mix, Branding and Packaging Decisions;
Product Life Cycle; Pricing Decisions: Objectives and Determination, Methods of Setting Price and pricing strategies

Unit IV (10 Sessions)
Promotion: Promotion Mix-Advertising, Sales Promotion, Personal selling; and Public Relations: Direct Marketing &
Relationship Marketing; Placement: Channels of distribution: Levels and types of channels, functions and management of
channel members: Channel Selection & Motivation; Management of Physical Distribution; Current trends in wholesaling and
retailing; Marketing Organisation and Control

Unit V (8 Sessions)
Emerging Trends & Issues in Marketing: Rural Marketing, CRM, Services marketing, B2B Marketing, Internet Marketing,
Consumerism, Legal Issues, Broadening the marketing concept.

ORGANISATIONAL BEHAVIOUR
Unit I (6 Sessions)
Organizational Behaviour (OB): Concept, nature, characteristics, conceptual foundations, determinants and importance; concept
of knowledge management & Emotional Intelligence in contemporary business organisation.

Unit II (8 Sessions)
Perception: Concept, nature, process, importance. Management and behavioral applications of perception.
Attitude: Concept, process, and importance. Attitude measurement.
Personality: Concept, nature, types and theories of personality shaping.
Learning: Concept and theories of learning.

Unit III (10 Sessions)
Motivation: Concept, principles, theories – content and process. Monetary and non-monetary motivation.
Leadership: Concept, functions, styles, and theories of leadership-trait, behavioural, and situational.

Unit IV (6 Sessions)
Analysis of Interpersonal Relationship, developing interpersonal relationship.
Group Dynamic: Definition of Group, stages of Group Development, Punctuated Equilibrium Model, Group Structure, Group
Decision Making

For complete syllabus I am providing you PDF

IEM MBA Syllabus


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Institute of Environment & Management
Environment House, Alkapuri, Kursi Road, Lucknow- 226 021 (U.P.) .
Ph No:+91-522-2750239, +91-522-2750875