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Old 18th November 2015, 12:36 PM
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Default IIM Ahmedabad courses Mumbai

Hello brother one of my friends told me about Global Management Program in Luxury of IIM Ahmedabad provided in Mumbai so provide me details about this?
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Old 18th November 2015, 01:13 PM
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Join Date: May 2012
Default Re: IIM Ahmedabad courses Mumbai

Hello as you ask for the detail of Global Management Program in Luxury so here on your demand I am providing you the details……

Phase I: IIMA Module
Phase II: ESSEC Paris Module
Module III: Delhi, Mumbai and Bangalore'

Optional
Module IV: ESSEC, Paris

Fees
Module I, II and III:
€8,000 (for non-Indian participants) ; INR 4,99,000 (for Indian participants).
This includes: Course materials, accommodation and food

Contents:
Competitive strategy and managing multi-brand conglomerate
Anthropology of luxury consumption
Branding experience
Service dimension in luxury brand management
Luxury distribution
Managing diversity and people in the luxury industry
Evolution of Family business in the Luxury Industry
Understanding markets and consumers
Determining potentials of markets - location and formats
Managing risks
Evaluating opportunities for growth
Enhancing supply chain and information efficiencies
Using technology to enhance customer experience and efficiencies
Customer value based retailing strategy.
Pricing for brand building
Effective loyalty program designing and implementation
Brand valuation

Pedagogy
Presentations / lectures
Case Studies
Mini-cases
Simulations
Videos as teaching support
Group Work
Active Learning
Field Visits

Courses Offered by IIM Ahmedabad
Discipline-based Courses:
Strategy Formulation and Implementation
Information Technology for Management
Communication for Management Teachers
Economic Environment & Policy
Management Accounting & Financial Management
Marketing
Understanding Organizational Behaviour
Human Resource Management
Statistics for Data Analysis
Operations Management

Foundational Courses:
Qualitative Research Methods
Applications for Data Analysis
Research Methods & Designs
Case Method in Management Education


Electives:
Limited number of elective courses in following functional areas is likely to be offered, subject to minimum students' registration requirement."

Marketing Management
Finance and Accounting,
Organizational Behaviour
Human Resource Management

Address
Indian Institute of Management, Ahmedabad
Vastrapur , Ahmedabad, Gujarat, India - 380 015
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