JNTU Hyderabad MBA Electives

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Hii sir, I Wants to get the Syllabus of the MBA Elective Subject Consumer Behaviour of the JNTU Hyderabad ?

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Jawaharlal Nehru Technological University, Hyderabad is a public university, located in Hyderabad, Telangana, India, and one of the India's leading educational universities focusing on engineering.

The Syllabus of the MBA Elective Subject Consumer Behaviour of the JNTU Hyderabad is given below

Consumer Behaviour

Unit-I
Understanding Consumer Behaviour: Defining consumer behaviour, Why to study Consumer Behaviour? Understanding Consumer through research process, Consumer behaviour in a world of economic instability, Rural Consumer Behaviour, Consumer Segmentation, Targeting and Positioning,
Segmentation & Branding, Rural Markets

Unit-II
Environmental Influences on Consumer behaviour: Influence of Culture, Sub Culture, Social Class, Social Group, Family and Personality, Cross-Cultural Consumer Behaviour

Unit-III
Consumer as an Individual: Personality and Self-concept, Consumer Motivation, Consumer Perception, Consumer Attitudes and Changing Attitudes, Consumer Learning and Information Processing


Unit-IV
Consumer Decision Making Processes: Problem Recognition, Search and Evaluation, Purchasing processes, Post purchase behaviour, Models of Consumer decision making, Consumers and the diffusion
of Innovations

Unit-V
Consumerism and Ethics: Roots of Consumerism, Consumer Safety, Consumer Information, Consumer Responsibilities, Marketer responses to consumer issues, Marketing Ethics towards Consumers

For more Information you may Consider the below Attachement that is Free to Download

MBA Elective Syllabus of JNTU Hyderabad