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Old 3rd February 2021, 08:36 AM
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Default Kashmir University M.A. in Mass Communication and Journalism 4th Sem MMCJ-16-03 ADVERTISING Syllabus

Kashmir University M.A. in Mass Communication and Journalism 4th Sem MMCJ-16-03 ADVERTISING Syllabus

Paper 16 MMCJ-016 (Option-III) Advertising

Unit-I

Advertising: Concept and definition Society-Ethics and Social Responsibility Advertising Agencies-structure and function of different departments Media Planning and Solution

Unit-II

Advertising and Marketing, Marketing Mix Consumer Behaviour Models: AIDA, Hierarchy of Effects, Diffusion of Innovation Model A.H.Maslow’s Human Needs Structure Advertising Appeals: Rational, Emotional, and Moral Appeal

Unit-III

Visualization-Idea Generation Techniques Elements of copy-headlines, sub-head, Body Copy, Slogan, Logo Principles of Design and Layout Creative Copy writing

Unit-IV

Comparative Advertising Values and Life style Advertising Public Service Advertising Creating Print Ad Creating Radio Ad
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