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Old 27th October 2016, 01:48 PM
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Old 4th April 2018, 08:33 PM
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I am doing MBA degree in Luxury Brand Management searching for reference book to download. Will you provide Luxury Brand Management A World Of Privilege PDF Download along with author details and also provide list of some content topics of that book available?
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Old 4th April 2018, 08:36 PM
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Luxury Brand Management: A World of Privilege, 2nd Edition
by Gerald Mazzalovo, Michel Chevalier

Publisher: John Wiley & Sons

Release Date: August 2012
ISBN: 9781118171790

Book looks like:




The book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers.

Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more

Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing

Focuses on brand life-cycle, brand identity, and licensing issues

Some topics of book:

Chapter 1: The Concept of Luxury

A Problematic Definition
Chronicle of a Semantic Evolution
Classification of Existing Definitions
Luxury Values
True Luxury, Intermediate Luxury
Luxury, Being and Appearing
Five Sources of Legitimacy
Conclusion

Chapter 2: Specificities of the Luxury Industry
What Is So Different About the Luxury Goods Industry?
The Key to Success in Luxury Goods
The Major Operators
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