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Old 8th November 2016, 01:11 PM
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Default Marketing Management Books Mba Free Download

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Old 9th April 2018, 03:50 PM
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Default Re: marketing management books MBA free download

Hello sir, is there any one can provide me here free books for MBA students in Marketing Management for download?
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Old 9th April 2018, 03:54 PM
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Default Re: marketing management books MBA free download

MBA in Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

This book has involves a number of activities such as product planning, pricing, promotion, use of middlemen (wholesalers, retailer etc.) for sale, warehousing, transportation etc.

MBA Marketing Management books:

Peter F.Drucker, The Practice of Management, Harper and Row, 1954
Joseph P.Guiltinan and Gordan W.Paul, Marketing Management, McGraw-Hill, 1996
Theodore Levitt, Marketing Myopia, Harvard Business Review, Sep-Oct, 1975
Al Ries and Jack Trout, Positioning: The Battle for Your Mind, McGraw-Hill, 1981
Al Ries and Jack Trout, Marketing warfare, McGraw-Hill, 1986


Books for MBA students in Marketing Management for download





Philosophies under which marketing activities can be conducted i.e.

The production concept
The product concept
The selling concept
The marketing concept
The customer concept
The societal marketing concept

Key contents:

UNIT I

Lesson 1.1 Introduction to marketing
Lesson 1.2 Marketing concepts
Lesson 1.3 Marketing process
Lesson 1.4 Marketing environment
Lesson 1.5 Buyer Behaviour
Lesson 1.6 Market segmentation, targeting and positioning
Lesson 1.7 Introduction to marketing mix
Answer key
Glossary of terms
References

Here is PDF for books for MBA students in Marketing Management for download:
Attached Files
File Type: pdf Books for MBA students in Marketing Management.pdf (1.44 MB, 29 views)
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