Marketing quiz MBA

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Hello sir, my brother is looking for some question of marketing quiz for MBA admission. Will you please provide me here Marketing quiz MBA questions?

[sumit]

For MBA admission there is a phase for marketing quiz. Management Quizzes Section is a challenge for all the budding managers who feel that they have the knowledge and expertise to withstand the storms of the professional world.

Each Category has multiple Quiz Sets which can be taken individually.

After The Quiz the detailed result is shown to the user along with correct and incorrect answers.

Marketing Quiz MBA questions:


21 When a producer sells their product through middlemen only who market those products under their respective brand names is called as?
A) Direct Branding
B) Private Branding
C) Indirect Branding
D) Product Branding

22 Different baby products produced and marketed by Johnson & Johnson is an example of?
A) Selective Specialization
B) Single Segment Concentration
C) Market Specialization
D) Product Specialization

23 Which in the list is not a promotional activity?
A) Advertisement
B) Sales promotion
C) Public relations
D) Pricing

24 Which in the list does not come under 4 Cs of marketing proposed by Robert F. Lauterborn in 1993?
A) Convenience
B) Channel
C) Cost
D) Communication

25 Email Marketing, Tele-calling and Mobile SMS are example of?
A) Personal Selling
B) Direct Marketing
C) In-direct Marketing
D) None of These

26 Which statistical tool is used in market research to determine how different features of a product affect the buying behavior in the consumers mind?
A) SWOT Analysis
B) PEST Analysis
C) BCG Matrix
D) Conjoint Analysis

27 Promotion of brands in different movies by Film actors is an example of?
A) Surrogate Advertising
B) Covert Advertising
C) Celebrity Branding
D) Spare Part Advertising

28 Selling of Alcoholic beverage brand in the name of Soda or Music CDs is an example of?
A) Surrogate Advertising
B) Covert Advertising
C) Celebrity Branding
D) Spare Part Advertising

29 In Product Life Cyle, Lower Market size is characteristics of which phase
A) Introduction
B) Growth
C) Maturity
D) Decline

30 Profit start declining in which phase of Product Life Cycle?
A) Introduction
B) Growth
C) Maturity
D) Decline

What is HNI ?
1.Highly Needed Incentives
2.Highest Net Income
3.Human Narrow Innovation
4.High Networth Individuals
5.None of these

In Double-Win strategy, the salesperson and customers are personally and professionally satisfied with the ___________
1.Income of sale transaction
2.Outcome of sale transaction
3.Passive income
4.Portfolio income
5.None of these

Which of the following is the most powerful marketing channel ?
1.Advertising
2.Ongoing Marketing
3.WOM marketing
4.Immediate Marketing
5.None of these

______________ is an income generated by selling an investment at a higher price than you paid for it
1.Gain
2.Portfolio
3.Profit
4.Earning
5.None of these

Rental income is an example of _________________
1.Passive income
2.Profit income
3.Ongoing income
4.Portfolio income
5.None of these

_______________ is a component of customer satisfaction
1.Cost price
2.Value price
3.Transfer price
4.Fair price
5.None of these


The consumer of a bank comes under ____________ environment
1.Internal
2.Direct
3.Indirect
4.External
5.None of these

______________ is the smallest retailing unit
1.Convenience store
2.Grocery store
3.General store
4.Departmental store
5.None of these

Marketing mix is a combination of factors that can be controlled by
1.Consumers
2.Customers
3.Company
4.All of these
5.None of these

Planned cost service means __________
1.Extra profit on the same cost
2.Extra profit on the price cost
3.Extra profit on the selling cost
4.Extra profit on the market cost
5.None of these