MBA Advertising Notes

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I want the notes/ syllabus of MBA (Advertising And Public Relations) of Prestige Institute Of Management And Research, Indore so can you provide me?

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I am providing you the syllabus of MBA (Advertising And Public Relations) of Prestige Institute Of Management And Research, Indore

PIMR MBA (Advertising And Public Relations) syllabus

FIRST YEAR

MBA(APR) - FIRST SEMESTER

Course Code Course Title
APR 101C Fundamentals of Management
APR 102C Marketing Management
APR 103C Principles of Public Relations
APR 104C Accounting For Managers
APR 105C Organizational Behaviour
APR 106C Statistical Methods for Business Decisions
APR 107C IT and e-Business Fundamentals
APR 108AE Business Communication

MBA(APR) - SECOND SEMESTER

Course Code Course Title
APR 201C Advertising Management and Campaign Planning
APR 202C Computer Graphics
APR 203C Human Resource Management
APR 204C Quantitative Techniques
APR 205C Financial Management
APR 206C Marketing Research
APR 207AE Personality Development
APR 208EG Business Analytics
OR
Business Ethics and Corporate Governance

SECOND YEAR

MBA(APR) - THIRD SEMESTER

Course Code Course Title
APR 301C Animations and Multimedia
APR 302C Client Servicing and Account Planning
APR 303C Consumer Behavior
APR 304EG Creative Writing
APR 305IP Summer Internship Project

Course Code Course Title

APR 306ED Marketing Strategies
APR 307ED Sales and Distribution Management
APR 308ED Marketing Audit
APR 309ED Rural Marketing
APR 310ED Business Marketing
APR 311ED Business and Marketing Law
APR 312ED Digital Marketing
APR 313ED Audio-Video Production Technologies

MBA(APR) FOURTH SEMESTER

Course Code Course Title
APR 401C Commercial Designing
APR 402C Media Planning
APR 403C Service Marketing
APR 404EG Entrepreneurship
OR
Kulhad Economy
OR
Managerial Economics
APR 405SE Major Research Project
OR
Campaign Planning Project

MBA (APR) FOURTH SEMESTER

Course Code Course Title
APR 406ED Strategic Product Management
APR 407ED International Marketing
APR 408ED Strategic Brand Management
APR 409ED Retail Marketing
APR 410ED Corporate Communications
APR 411ED Direct and Event Marketing
APR 412ED Customer Relationship Management
APR 413ED Cases in Advertising and Public Relations

Contact-

PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE
2, Education & Health Sector Scheme 54, Indore, India
Ph : 0731 4012222, 2557510, 2554274, 2571504
Fax: 0731 4012256
Email: director@pimrindore.ac.in
pimr_pg@pimrindore.ac.in