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Old 31st October 2015, 03:44 PM
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Old 5th March 2018, 02:01 PM
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I am pursuing MBA Program from Alagappa University. The University has released time table for this year examinations. I am in 1st semester. I need question papers of last year examinations for practice. So will you please provide question papers of MBA 1st Semester Exam of Alagappa University?
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Old 5th March 2018, 02:02 PM
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Default Re: MBA alagappa university question papers

As you are looking for question papers of MBA 1st Semester Examination of Alagappa University, so here I want to inform you that we have all question papers of MBA Program.

I am providing question paper of some subjects of MBA 1st Semester Exam for your reference:

Alagappa University MBA 1st Semester Question Paper

MBA I B
and ECommerce
INTERNATIONAL MARKETING
Section - A (10 2 = 20)
Answer all questions.
1. What is global marketing ?
2. What is consumer decision-making ?
3. What is national product ?
4. Write a note on product positioning.
5. What is transfer pricing ?
6. What is Counter-trade ?
7. What product exhibition ?
8. What is meant by prize coupon ?
9. Who is a retailer ?
10. What is P.O.P ?

Section - B (5 5 = 25)
Answer all questions.
11. (a) State the need for good marketing environment.
(Or)
(b) What is meant by consumer behaviour ?

12. (a) Briefly explain the term New Product.
(Or)
(b) What is meant by product positioning ?
13. (a) State the significance of pricing strategies.
(Or)
(b) What is counter trade ? State its objects.
14. (a) Bring out the merits of personal selling.
(Or)
(b) Distinguish between Advertising and Salesmanship.
15. (a) What are direct and indirect channels ?
(Or)
(b) State the objectives of trade fairs.

Section - C (3 10 = 30)
Answer any three questions.
16. Explain the various approaches to the study of International Marketing.
17. Explain the product life cycle concept in global market.
18. Describe the payment procedures in global trades.
19. Explain the advertising media followed in marketing products globally.
20. Discuss the importance and precautions of international marketing information system and research.

MBA Banking and Insurance
FINANCIAL SERVICES
Section - A
(10 2 = 20)
Answer all questions.
1. Who are all the constituents of Financial Services Market ?
2. What do you understand by the term ‘Financial Engineering ?
3. What is portfolio management ?
4. Define Underwriting.
5. What is Net Asset Value ?
6. What are the risk associated with mutual funds ?
7. What is operating lease ?
8. What is bank financing factoring ?
9. What is a smart card ?
10. How credit rating as a non-fund based activity promotes financial services ?

Section - B (5 5 = 25)
Answer all questions.
11. (a) Discuss briefly some of the innovative financial instruments introduced in recent times in the financial service sector.
(Or)
(b) Explain the scope of financial services.
12. (a) Discuss in brief the functions of merchant banking.
(Or)
(b) Describe the advantages and drawbacks of the depository system.
13. (a) Briefly explain the functions of Asset Management Companies.
(Or)
(b) As a real estate financial institution, what precautions you will take while lending against real estates?
14. (a) Discuss the various types of leasing.
(Or)
(b) Differentiate between factoring and bill discounting.
15. (a) Explain the different types of credit cards and their uses.
(Or)
(b) State the criteria for deciding credit rating of various financial institutions.

Section - C (3 10 = 30)
Answer any three questions.
16. Critically analyse the present position of the financial service sector in India.
17. Briefly discuss the role of SEBI in regulating Merchant bankers in India.
18. Mutual funds provide stability to share prices, safety to investors and resources to prospective entrepreneurs. Discuss.
19. Critically assess the role of forfeiting as a source of financing.
20. Securitisation is a financial boon to commercial banks ? Do you agree ? Support your answer with valid points.
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