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  #1  
Old 9th November 2016, 11:56 AM
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Default MBA CRM Project Report Free Download

Discuss about mba crm project report free download here. Welcome to MBA.ind.in and this page is for mba crm project report free download discussion. If you are looking for mba crm project report free download then ask your question is as much details as possible in the “Quick Reply” box provided below. The more detailed your question will be, the more easy will it be for our experts to answers your query. And if you have any information on mba crm project report free download, then please share you knowledge with our viewers in the “Quick Reply” box. You knowledge can help many people. Thanks for stopping by at MBA.ind.in. Please visit again.
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  #2  
Old 30th March 2018, 12:01 PM
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Default Re: mba crm project report free download

Hello sir, my brother is final year MBA student. He is looking for MBA CRM Project Report for Free Downloading. Will you please provide me MBA CRM Project Report Free Download?
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  #3  
Old 30th March 2018, 12:02 PM
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Join Date: Mar 2013
Default Re: mba crm project report free download

For MBA candidates CRM is important topics for project report. The CRM is a new technique in marketing where the marketer tries to develop long term relationship with the customers to develop them as life time customers.

CRM aims to make the customer climb up the ladder of loyalty.

In CRM the company is tries to identify that small percentage (20%) of key account holders whos contribution to the company revenues is high (80%).

So from this point of view, CRM is also known as Key Account Management.

Reason for customer relationship management:

A satisfied customer in 10 years will bring 100 more customers to the company.
It costs 7 time more to attract a new customer than to serve an old one.
20% of the companys loyal customers account for 80% of its revenues. (Paretos principle).
The chances of selling to an existing customer are 1 in 2, the chances of selling to a new customer are 1 in 16.


MBA CRM Project Report Free Download
dl4a.org/uploads/pdf/crm_wp.pdf

Questionnaire in CRM project report:

1. Who are your customers?

a) Wholesaler

b) Retailers

c) Both

2. Are your customers needs clearly defined ?

a) Yes

b) No

3. Do you conduct customer satisfaction surveys?

a) Yes

b) No

4. Do you communicate results of your customer satisfaction surveys regularly throughout the company?

a) Yes

b) No

5. Do you actively seek out customer comments and complaints?

a) Yes

b) No

6. How do you get customer comments and complaints?

a) Face to face interview.

b) Toll free numbers, formal surveys.

c) Others means

7. How do you get information about the customers?

a) Face to face interviews

b) Surveys.

c) Any other means.

8. Do you analyze channel effectiveness? ie which channel is most effective in serving the customer?

a) Yes

b) No

9. Do you provide credit facility to your customers?

a) Yes

b) No

10. Do you give concessions to your regular customer?

a) Yes

b) No

11. Do you take feedback from your customers?

a) Yes

b) No

12. Do you customize your product or services according to the customer?

a) Yes

b) No

13. Do you have a concept of internal service?

a) Yes.

b) No.

14. Do you communicate with your customers frequently?

a) Yes.

b) No.

15. Do you regularly review the business process to eliminate non value- adding activities and improve customer satisfaction?

a) Yes

b) No.

16. Is the working environment is conducive to the well-being and morale of all employees?

a) Yes

b) No.

17. How much is the role of computers in serving the customers?

a) Plays a big role

b) Not much role to play

c) No role to play.

18. Do you have centralized database for customer information?

a) Yes

b) No such database.

19. Does the staff have access to the customer database?

a) Yes

b) No

20. Is there commitment from top management to support the customer-focused service concept?

a) Yes

b) No

21. Is there any improvement in average sale per customer?

a) Yes

b) No

22. Is there any improvement in customer response rate to the marketing activities?

a) Yes

b) No

23. Is there any improvement in customer retention and loyalty?

a) Yes
b) No.
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  #4  
Old 23rd November 2019, 02:54 PM
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Join Date: May 2012
Default Re: MBA CRM Project Report Free Download

As you are looking for MBA CRM Project Report, here we have given the complete details in attachment. Feel free to download.

If you have any query, write in reply box.
Attached Files
File Type: doc MBA CRM Project Report Free Download.doc (27.0 KB, 65 views)
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