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Old 15th November 2016, 12:53 PM
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Old 3rd April 2018, 09:11 AM
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I am pursuing MBA Full Time Program from IPU University. I am looking for notes for Research Methodology Subject. So will you help me to download free notes of Research Methodology Subject of MBA Program?
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Old 3rd April 2018, 09:16 AM
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As you are looking to download free notes for Research Methodology Subject of MBA Program, so here I am providing notes:

MBA Program - Research Methodology Notes:

1.0 Objective
1.1 Introduction
1.2 Scope of Business Research
1.3 Business Research Defined
1.4 Basic Research and Applied Research
1.5 Managerial Value of Business Research
1.6 When is Business Research Needed?
1.7 Major Topics for Research in Business
1.8 Internal Versus External Consultants/Researchers
1.9 Business Research in a Global Activity
1.10 Research Method versus Methodology
1.11 Ethics and Business Research
1.12 Summary
1.13 Keywords
1.14 Self Assessment Questions
1.15 References/Suggested Readings

Just close your eyes for a minute and utter the word research to yourself. What kinds of images does this word conjure up for you? Do you visualize a lab with scientists at work Bunsen burners and test tubes, or an Einstein-like character writing dissertations on some complex subject, or someone collecting data to study the impact of a newly introduced day-care system on the morale of employees? Most certainly, all these image do represent different aspects of research.
Research is simply the process of finding solutions to a problem after a thorough study and analysis of the situational factors. Managers in organizations constantly engage themselves in studying and analyzing issues and hence are involved in some form of research activity as they make decisions at the workplace. As is well known, sometimes managers make good decisions and the problem gets solved, sometimes they make poor decisions and the problem persists, and on occasions they make such colossal blunders that the organization gets stuck in the mire. The
difference between making good decision and committing blunders lies in how managers go about the decision-making process. In other words, good decision making fetches a yes answer to the following questions: Do managers identify where exactly the problem lies, do they correctly recognize the relevant factors in the situation needing investigation, do they know what types of information are to be gathered and how, do they know how to make use of the information so collected and draw appropriate conclusions to make the right decisions, and finally, do they know how to implement the results of this process to solve the problem?
This is the essence of research and to be a successful manager it is important for you to know how to go about making the right decisions by being knowledgeable about the various steps involved in finding solutions to problematic issues. This is what this book is all about.

The scope of business research is limited by ones definition of business. Certainly research in the production, finance, marketing, or management areas of a for-profit corporation is within the scope of business research. A broader definition of business, however, includes not-for-profit organizations, such as the American Heart Association, the Sac Diego Zoo, and the Boston Pops Orchestra, Each of these organizations exists to satisfy social needs, and they require business
skills to produce and distribute the services that people want. Business research may be conducted by organizations that are not business organizations. The reserve bank of India, for example, performs many functions that are similar, if not identical, to those of business organizations. Reserve bank economists may use research techniques for evaluative purposes much the same way as managers at Reliance or Ford. The term business research is utilized because all its techniques are applicable to business settings.

Business research covers a wide range of phenomena. For managers the purpose of research is to fulfill their need for knowledge of the organization, the market, the economy, or another area of uncertainty. A financial manager may ask, Will the environment for long-term financing be better two years from now? A personnel manager may ask, What kind of training is necessary for production employees? or What is the reason for the companys high turnover? A marketing manager may ask, How can I monitor my sales in retail trade activities?

The task of business research is to generate accurate information for use in decision making as we say above, the emphasis of business research is on shifting decision makers from intuitive information gathering to systematic and objective investigation. Business research is defined as the systematic and objective process of gathering, recording, and analyzing data for aid in making business decisions.

This definition suggests, first, that research information is neither intuitive nor haphazardly gathered. Literally, research (re-search) means to search again. It connotes patient study and scientific investigation wherein the researcher takes another, more careful look at data to discover all that can be known about the subject of study.

Second, if the information generated or data collected and analyzed are to be accurate, the business researcher must be objective. The need for objectivity was cleverly stated by the nineteenth-century American humorist Artemus Ward, who said, It aint the things we dont know that gets us in trouble. Its the things we know that aint so. Thus the role of the researcher is to be detached and impersonal, rather than biased in an attempt to prove preconceived ideas. If bias enters the research process, the value of the data is considerably reduced.

Third, the above definition of business research points out that its objective is to facilitate the managerial decision process for all aspects of business: finance, marketing, personnel, The definition is not problem- solving and decision-making activities, business research generates and provides the necessary information upon which to base decisions. By reducing the uncertainty of decisions, it reduces the risk of making wrong decisions. However, research should be an aid to managerial judgement, not a substitute for it. There is more to management than research. Applying research remains a managerial art.

MBA Program - Research Methodology Notes:
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