MBA III Semester Syllabus Pune University

[shweta]

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Hii sir , I Wants to get the Syllabus of the MBA Business Policy & Strategic Management Subject of the MBA III Sem of the Pune University ?

[shikha]

Savitribai Phule Pune University, formerly University of Pune and University of Poona, is a university in Pune in western India, founded in 1949. Spread over a 411 acres (1.66 km2) campus, the university is home to 43 academic departments.

The Syllabus of the MBA Business Policy & Strategic Management Subject of the MBA III Sem of the Pune University


Business Policy & Strategic Management

Strategy and the Quest for Competitive Advantage: Military origins of
strategy Evolution - Concept and Characteristics of strategic management
Defining strategy Mintzerbgs 5Ps of strategy Corporate, Business and
Functional Levels of strategy - Strategic Management Process. (4)

Strategic Intent & Strategy Formulation: Vision, mission and purpose
Business definition, objectives and goals Stakeholders in business and their
roles in strategic management - Corporate Social Responsibility, Ethical and
Social Considerations in Strategy Development.

Strategic analysis: Analyzing Companys Resources and Competitive Position -
Organizational Capability Profile Strategic Advantage Profile Core
Competence - Distinctive competitiveness.

Analyzing Companys External Environment: Environmental appraisal
Scenario planning Preparing an Environmental Threat and Opportunity Profile
(ETOP) Industry Analysis - Porters Five Forces Model of competition.

Corporate Portfolio Analysis: Business Portfolio Analysis - Synergy and
Dysergy - BCG Matrix GE 9 Cell Model - Concept of Stretch, Leverage and fit

Generic Competitive Strategies: Low cost, Differentiation, Focus.

Grand Strategies: Stability, Growth (Diversification Strategies, Vertical
Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic
Alliances & Collaborative Partnerships), Retrenchment, Outsourcing Strategies.

Tailoring strategy to fit specific industry Life Cycle Analysis - Emerging,
Growing, Mature & Declining Industries.

New Business Models and strategies for Internet Economy: Shaping
characteristics of E-Commerce environment E-Commerce Business Model and
Strategies Internet Strategies for Traditional Business Key success factors in
E-Commerce Virtual Value Chain.

Strategy implementation - Project implementation Procedural implementation
Resource Allocation Organization Structure Matching structure and
strategy.
11. Behavioural issues in implementation Corporate culture Mc Kinseys 7s
Framework - Concepts of Learning Organization

. Functional issues Functional plans and policies Financial, Marketing,
Operations, Personnel, IT.

Strategy Evaluation Operations Control and Strategic Control - Symptoms of
malfunctioning of strategy Balanced Scorecard.

Cases in strategic management: A minimum of 5 cases encompassing the above
topics to be analyzed and discussed in the class.


Syllabus of the MBA Business Policy & Strategic Management Subject of the MBA III Sem of the Pune University







Contact Details :
Pune University
Address: Ganeshkhind, Pune, Maharashtra 411007
Phone: 020 2569 6064

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