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  #1  
Old 20th October 2012, 07:54 PM
bishnu rawani.1
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Default MBA marketing advertising syllabus

On which website my friend can get syllabus of MBA marketing advertising syllabus he want that syllabus for his better study so provide him
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  #2  
Old 23rd October 2012, 01:55 PM
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Join Date: May 2012
Default Re: MBA marketing advertising syllabus

MJP Rohilkhand University offers MBA in marketing advertising so I am providing you syllabus of that.

UNIT-I
Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri
Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business
Organisation - Types of ownership .
UNIT-II
Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .
Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual
Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority
, Centralisation and Decentralisation of Authority. Coordination . Staffing .
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File Type: pdf MBA marketing advertising syllabus.pdf (345.0 KB, 40 views)
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