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Old 20th October 2012, 07:54 PM
bishnu rawani.1
Default MBA marketing advertising syllabus

On which website my friend can get syllabus of MBA marketing advertising syllabus he want that syllabus for his better study so provide him
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Old 23rd October 2012, 01:55 PM
Super Moderator
Join Date: May 2012
Default Re: MBA marketing advertising syllabus

MJP Rohilkhand University offers MBA in marketing advertising so I am providing you syllabus of that.

Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri
Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business
Organisation - Types of ownership .
Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .
Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual
Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority
, Centralisation and Decentralisation of Authority. Coordination . Staffing .
Attached Files
File Type: pdf MBA marketing advertising syllabus.pdf (345.0 KB, 40 views)
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