MBA Marketing Notes Ppt

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I want the syllabus of MBA Marketing of Mahatama Jyotiba Phule Rohilkhand University , Bareilly so can you provide me?

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I am providing you the syllabus of MBA Marketing of Mahatama Jyotiba Phule Rohilkhand University , Bareilly

M.J.P. Rohilkhand University MBA Marketing syllabus

MBA(Mktg.) -I Semester

Management Concepts

PAPER CODE : MM-101

Objectives : The objective of this course is to develop a basic understanding about the management concepts as well
as of human in various managerial processes in organisation .

UNIT-I

Management: Definition, nature, process , functions & skills . Evolution of management thoughts -F.W. Taylor, Henri
Fayol, Max Weber , Elton Mayo . Management Approachs-System approach , Contingency approach . Business
Organisation -Types of ownership .

UNIT-II

Planning: Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .
Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual
Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority
, Centralisation and Decentralisation of Authority. Coordination . Staffing .

UNIT-III

Directing: Leadership -Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making
Communication effective .
Controlling : Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control .

UNIT-IV

Business Process Re-engineering -Concept , Process, Redesign, BPR experiences in Indian Industry .
Total Quality Management(TQM) -Concept , Systems model of Quality, Deming's approach, TQM as a business
Strategy .
Knowledge Management (KM)-What , why,how, of Knowledge Management , KM process , approach, strategies,
tools.
E-commerce-Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact
of EC, Scope .

UNIT-V

Functional area of Management -Concept, objectives, scope and principle of Marketing Management, Production
Management, HRM , Finance, Material management
Suggested Readings :
1. Stoner, Freeman , Gilbert Jr. : Management (Pearson education)
2. Kootz,O'Donnell , Weighrich : Essentialsof Management
3. Michael , J. Stahl : Management -Total Quality in a global environment ( Blackwell Business)
4. Newman , Warren and Summer : The Process of Management , Concept, Behaviour & Practice .
5. Brech , E.F.L. : Principles and Practice of Management
6. Drucker , P.F. : Managements , Tasks , Responsibilities , Practices
7. Asha Kaul : Effective Business Communication (PHI)
8. RonLudlow, Fergus Panton : The Essence of Effective Communication(PHI)
9. Efrain , jae, david , H. Micheal : Electronic Commerce : A Managerial Perspective (Pearson Education)
10. Carr D.K. and Johansson H.J. -Best Practices in Re-engineering (MGH)
11. Jayaraman M.S.: Business Process Re-engineering (TMG)
MBA(Mkt.)-I Semester
Business Environment

PAPER CODE :MM-102

Objectives :The course aims to educate the student with the different environmental factors which effect business .
This course aims to develop ability to understand and scan business environment in order to analyse the opportunities and
take decisions under the uncertainty .

UNIT-I
Concept, Significance and nature of Business Environment ; Elements of environment -internal and external ;
Different roles of government in relation to business ; Social Responsibilities of Business .

UNIT-II
Broad profile of Indian Economy , Industrial Policy -its historical perspectice(inbrief) , Industrial Policy
Liberalisation .
Economic Planning in India ; Rationale of economic planning , latest five year plan .

UNIT-III
Public sector -its objectives and working , major problems of public sector enterprises ; Privatisation of public
sector enterprises -the issue involved .
Role of Private and Joint Sectors.
Securities Excahnge Board of India -Organisation and Role , Regulation of Mergers and Acquisitions.

UNIT-IV
Competition Act ; Industries Development and Regulation Act ; Consumer Protection Act -its main provisions.

UNIT-V
Latest Export -Import Policy ; Foreign Exchange Management Act ; Globalisation and Business practices,
,WTO-objectives and Role in International trade .
Suggested Readings :
1. Francis Cherunilam : Business Environment
2. K. Ashwathapa : Business Environment
3. Rudra Dutt: Indian Ecnomy
4. Kuchhal S.C. : Industrial Economy of India
5. Ghose P.K. : Government & Industry

For complete syllabus here is the attachment

Contact-

MJP Rohilkhand University
Pilibhit Bye pass road, Bareilly, Uttar Pradesh 243006
mjprubareilly.business.site