MBA Marketing Plan Outline

Will you please provide me the MBA Marketing Plan Outlines?

[Saksham]

You are looking for the MBA Marketing Plan Outlines, here I am giving:

MBA Marketing Plan Outlines

I. Executive Summary

A high-level summary of the marketing plan

II. The Challenge

Brief description of product to be marketed and associated goals, such as sales figures and strategic goals

III. Situation Analysis

Company Analysis
Goals
Focus
Culture
Strengths
Weaknesses
Market share

Customer Analysis
Number
Type
Value drivers
Decision process
Concentration of customer base for particular products

Competitor Analysis
Market position
Strengths
Weaknesses
Market shares

Collaborators
Subsidiaries, joint ventures, and distributors, etc

Climate

Macro-environmental PEST analysis :
Political and legal environment
Economic environment
Social and cultural environment
Technological environment

For the detailed MBA plan outlines, here is attachment: