MBA Marketing Study Material Free Download

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Can you provide me the syllabus of MBA (Marketing) program offered by Faculty of Management of Department of Business Administration of M.J.P. Rohilkhand University?

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The syllabus of MBA (Marketing) program offered by Faculty of Management of Department of Business Administration of M.J.P. Rohilkhand University is as follows:

MBA (Mktg.) -I Semester
Management Concepts
PAPER CODE: MM-101

UNIT-I
Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business Organisation - Types of ownership.
UNIT-II
Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual Organisation structures . Basis of Departmentation, Concept of Authority, Functional Authority, Delegation of Authority, Centralisation and Decentralisation of Authority Coordination Staffing
UNIT-III
Directing: Leadership - Concept, Traits, Styles. Communication: Concept, Types, process, barriers, making Communication effective. Controlling: Concept, process, Requirement for Adequate control, Budgetory Control , Non-Budgetory Control .

UNIT-IV
Business Process Re-engineering - Concept, Process, Redesign, BPR experiences in Indian Industry . Total Quality Management (TQM) - Concept, Systems model of Quality, Deming's approach, TQM as a business Strategy. Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies, tools. E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact of EC, Scope .

UNIT-V
Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production Management, HRM , Finance, Material management

Suggested Readings :
1. Stoner, Freeman , Gilbert Jr. : Management (Pearson education)
2. Kootz,O'Donnell , Weighrich : Essentials of Management
3. Michael , J. Stahl : Management -Total Quality in a global environment ( Blackwell Business)
4. Newman , Warren and Summer : The Process of Management , Concept, Behaviour & Practice .
5. Brech , E.F.L. : Principles and Practice of Management
6. Drucker , P.F. : Managements , Tasks , Responsibilities , Practices
7. Asha Kaul : Effective Business Communication (PHI)
8. RonLudlow, Fergus Panton : The Essence of Effective Communication(PHI)
9. Efrain , jae, david , H. Micheal : Electronic Commerce : A Managerial Perspective (Pearson Education)
10. Carr D.K. and Johansson H.J. - Best Practices in Re-engineering (MGH)
11. Jayaraman M.S.: Business Process Re-engineering (TMG)