#1
| |||
| |||
MBA Marketing Study Material Free Download |
#3
| |||
| |||
Re: mba marketing study material free download
The syllabus of MBA (Marketing) program offered by Faculty of Management of Department of Business Administration of M.J.P. Rohilkhand University is as follows: MBA (Mktg.) -I Semester Management Concepts PAPER CODE: MM-101 UNIT-I Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business Organisation - Types of ownership. UNIT-II Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual Organisation structures . Basis of Departmentation, Concept of Authority, Functional Authority, Delegation of Authority, Centralisation and Decentralisation of Authority Coordination Staffing UNIT-III Directing: Leadership - Concept, Traits, Styles. Communication: Concept, Types, process, barriers, making Communication effective. Controlling: Concept, process, Requirement for Adequate control, Budgetory Control , Non-Budgetory Control . UNIT-IV Business Process Re-engineering - Concept, Process, Redesign, BPR experiences in Indian Industry . Total Quality Management (TQM) - Concept, Systems model of Quality, Deming's approach, TQM as a business Strategy. Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies, tools. E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact of EC, Scope . UNIT-V Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production Management, HRM , Finance, Material management Suggested Readings : 1. Stoner, Freeman , Gilbert Jr. : Management (Pearson education) 2. Kootz,O'Donnell , Weighrich : Essentials of Management 3. Michael , J. Stahl : Management -Total Quality in a global environment ( Blackwell Business) 4. Newman , Warren and Summer : The Process of Management , Concept, Behaviour & Practice . 5. Brech , E.F.L. : Principles and Practice of Management 6. Drucker , P.F. : Managements , Tasks , Responsibilities , Practices 7. Asha Kaul : Effective Business Communication (PHI) 8. RonLudlow, Fergus Panton : The Essence of Effective Communication(PHI) 9. Efrain , jae, david , H. Micheal : Electronic Commerce : A Managerial Perspective (Pearson Education) 10. Carr D.K. and Johansson H.J. - Best Practices in Re-engineering (MGH) 11. Jayaraman M.S.: Business Process Re-engineering (TMG) |
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
MBA Study Material Download Free | munna | Main Forum | 3 | 19th December 2023 04:53 PM |
Study Material for MBA free download | neetu | Main Forum | 3 | 25th September 2023 11:03 AM |
IAS study material free download | maheshnthi | Main Forum | 2 | 23rd November 2019 04:43 PM |
ICFAI MBA Study Material Free Download | neetu | Main Forum | 3 | 23rd November 2019 04:35 PM |
free download MBA CET Study Material | payal | Online MBA Discussions | 3 | 23rd November 2019 04:11 PM |
MBA Free Study Material Download PDF | kavita | Online MBA Discussions | 3 | 23rd November 2019 02:52 PM |
Free Download CA CPT Study Material | Unregistered | Main Forum | 3 | 16th November 2019 04:32 PM |
IGNOU MBA Study Material Download Free | kavita | Online MBA Discussions | 2 | 11th April 2018 03:45 PM |
Free Download MBA Entrance Study Material | mamta | Online MBA Discussions | 2 | 4th April 2018 02:34 PM |
MBA Online Study material free download | neetu | Main Forum | 2 | 3rd April 2018 11:05 PM |
MBA CET Study Material Free Download | neetu | Main Forum | 2 | 3rd April 2018 11:03 AM |
mba entrance study material free download | suman | Main Forum | 2 | 2nd April 2018 09:17 AM |
Free Download Study Material for AIPMT | Unregistered | Main Forum | 2 | 31st March 2018 10:12 AM |
GPAT study material PDF free download | Unregistered | Main Forum | 2 | 24th March 2018 04:56 PM |
MBA CAT Study Material Free Download | kavita | Online MBA Discussions | 2 | 24th March 2018 08:18 AM |
Free MBA Study Material Download | mamta | Online MBA Discussions | 2 | 23rd March 2018 05:06 PM |
TANCET MBA Study Material Free Download | payal | Online MBA Discussions | 2 | 23rd March 2018 03:49 PM |
MBA Study Material Free Download | mamta | Online MBA Discussions | 2 | 19th March 2018 09:41 AM |
mba study material free download pdf | neetu | Main Forum | 1 | 3rd August 2017 02:27 PM |
Free IIT JEE Study Material Download | Unregistered | Main Forum | 1 | 8th October 2016 08:42 AM |
Thread Tools | Search this Thread |
|