MBA Marketing Syllabus Pdf

i want ton get the MBA Marketing Syllabus How can I get the MBA Marketing Syllabus Pdf????

[Saksham]

As per your requirement here I am uploading a pdf file having the MBA Marketing Syllabus, you can use this syllabus in your studies. This is the content of the attachment:

UNIT-I
Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business Organisation - Types of ownership .
UNIT-II
Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making . Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority, Centralisation and Decentralisation of Authority. Coordination . Staffing .
UNIT-III
Directing : Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making Communication effective . Controlling : Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control .
UNIT-IV
Business Process Re-engineering - Concept , Process, Redesign, BPR experiences in Indian Industry . Total Quality Management(TQM) - Concept , Systems model of Quality, Deming's approach, TQM as a business Strategy . Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies,
tools.

Here is the complete file of the syllabus, click on it…