MBA Notes Consumer Behavior

Sir here I am searching for the MBA Consumer Behavior Notes so please can you give me the Notes and provide me the page where I can download the notes of MBA Consumer Behavior?

[Saksham]

You are looking for the MBA Consumer Behavior Notes, here I am attaching a file, form where you can download the MBA Consumer Behavior Notes, the PDF contains the info such as follows:

Definition: Consumer Behaviour is the study of how individuals, groups and organizations select, buy and dispose of goods, services, ideas or experiences to satisfy their needs and wants.

Importance; It seeks to understand the consumer buying decision process and to answer the following questions;

Who makes the market?
Who do they buy from?
What does the market buy?
When do consumers buy?
Why do they buy?
How do they buy?

For the detailed notes, here is attachment: