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Hii sir, I Wants to get the Information About the MBA Research Report of the University of Nairobi ?

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The University of Nairobi is a collegiate research university based in Nairobi. It is one of the largest universities in Kenya.

The Information About the Research Report of the University of Nairobi is given below

Report Content

Declaration....................................... .................................................. ........................... ii Dedication........................................ .................................................. .......................... iii Acknowledgements.................................. .................................................. ...................iv Abstract.......................................... .................................................. ..............................v Table of contents.......................................... .................................................. ...............vi List of tables............................................ .................................................. ................. viii CHAPTER ONE: INTRODUCTION...................................... ..................................1 1.1 Background to the study .................................................. ........................................1 1.1.1 The Concept of Promotion .................................................. ............................2 1.1.2 The Concept of Internet Advertising....................................... ........................3 1.1.3 The Concept of Consumer Behaviour......................................... ...................4 1.2 Research Problem .................................................. .................................................. 5 1.3 Research Objectives........................................ .................................................. .......6 1.4 Value of the Study .................................................. .................................................7 CHAPTER TWO: LITERATURE REVIEW............................................ ...............8 2.1 Introduction...................................... .................................................. ......................8 2.2 Theoretical Foundation of the Study............................................. ...........................8 2.3 Internet Advertising .................................................. .............................................10 2.4 Integrated Marketing Communication..................................... ..............................11 2.5 Effectiveness of Internet Advertising .................................................. ..................12 2.6 Consumer Behaviour .................................................. ...........................................13 2.7 Internet Advertising and Consumer Behaviour .................................................. ...16 CHAPTER THREE: RESEARCH METHODOLOGY ........................................18 3.1 Introduction...................................... .................................................. ....................18 3.2 Research Design............................................ .................................................. .......18 3.3 Population of the Study............................................. .............................................18 3.4 Sample Design .................................................. .................................................. ...18 3.5 Data Collection ....


MBA Research Report of the University of Nairobi







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University of Nairobi
Address: University Way, Nairobi, Kenya

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