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Hii sir, I Wants to get the Names of the Text Books for the MBA Course of the INSEAD Business School ?

[shikha]

INSEAD is a graduate business school with campuses in Europe, Asia, and the Middle East. "INSEAD" is originally an acronym for the French "Institut Europeen d'Administration des Affaires" or European Institute of Business Administration.

The Names of the MBA Text Books for the Insead Business School is given below

P2 Core courses

Corporate Financial Policy / Sergei Glebkin
Corporate finance by Jonathan B. Berk and Peter DeMarzo, 4th ed.
HG4026 .B47 2017

Modern financial management by S. A. Ross,R. W. Westerfield, J. Jaffe et al. 8th ed.
HG4026 .R675 2008

Managing Customer Value / Paulo Albuquerque and Klaus Wertenbroch
A framework for marketing management by Philip Kotler and Kevin L. Keller. 6th ed.
HF5415.13 .K68 2016

Analysis for market planning by D. Lehmann and R. Winer, 7th ed.
HF5415.13 .L44 2008

Market-based management by R. J Best. 6th ed.
HF5415.13 .B47 2013

Marketing management by P. Kotler and K. Keller, 15th ed.
HF5415.13 .K645 2016

Marketing warfare by Al Ries and Jack Trout
HF5415 .R44 1986

Strategic marketing management by Alexander Chernev. 8
th ed.
HF5415.135 .C44 2014

Process and Operations Management / Florin Ciocan
Building intuition edited by Dilip Chhajed and Timothy J. Lowe
TS155 .B85 2010

The goal: a process of ongoing improvement by E. M. Goldratt and J. Cox. 4
th ed.
TS183 .G653 2014

Matching supply with demand by Gerard Cachon and Christian Terwiesch. 2nd ed.
TS155 .C33 2009

The risk-driven business model by Karan Girotra and Serguei Netessine
HD30.28 .G57 2014

P4 Elective Courses
Advanced Game Theory / Vladimir Mares
Co-opetition by Adam M Brandenburger and Barry J. Nalebuff
HD30.28 .B696 1996

Competitive solutions: the strategist's toolkit by Preston McAfee
HD30.28 .M33 2002

Strategy: an introduction to game theory by Joel Watson. 3rd ed.
HB144 .W387 2013

Thinking strategically by Avinash K. Dixit and Barry Nalebuff
HD30.28 .D59 1991

For more Information you may Consider the Below Attachement that is Free to Download


Contact Details :
INSEAD Business school i
Address: Boulevard de Constance, 77300 Fontainebleau, France